Mumbai: Crocs, Inc., a global leader in innovative and casual footwear, invokes monsoon nostalgia with its new campaign featuring key styles from its classic collection. Tugging at our nostalgia memories for the monsoon season, Crocs has partnered with Spotify and created a series of Spotify playlists under the hub “Rain & Drive” with our favourite songs from the past for this season. Coupled with this is a website takeover with playful monsoon elements, designed to showcase the Classic Collection as this monsoon’s season most comfortable and practical footwear of choice.
The entire classic collection features Croslite material is soft, lightweight and waterproof, while the side ventilation holes enhance breathability and make cleaning easy, making it the perfect footwear of choice for wet weather. In addition, both the classic clog and the classic sandal are also easy to slip on and off, making it a feature of convenience appreciated by most consumers.
All shoes from the classic collection can be paired with Crocs’ distinctive Jibbitz charms, allowing for customiSable combinations based on weather, style, and mood, to allow one to add a pop to their overall outfit. Be it for urban commuting, weekend dates, or gatherings with friends, Crocs ensures comfort in any scenario, while the addition of Jibbitz charms allows one to freely express themselves.
When in the mood for melodies that bring back the nostalgia of getting drenched and splashing in puddles, fans can tune into Crocs’ curated monsoon playlist in partnership with Spotify. To further invoke memories of monsoon, Crocs has also collaborated with renowned illustrator Chaitanya Limaye’s @ArtofChai, who has created animations featuring hearty monsoon joys such as munching on roasted corn, grabbing chai and the joy of being in the rain.
Crocs India & SEA vice president & general manager Sumit Dhingra talking about the new campaign said, “Monsoon is an important season for us and is the perfect occasion to celebrate all the nostalgia and memories that the season evokes. By inviting fans to engage with various interactive elements, be it through art or music, we want consumers to experience and relive these moments with something just as iconic and memorable – our Classic collection.”
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