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Creative Abbys 2013: McCann and Grey claim a grand prix each

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VARCA, GOA: It‘s raining metals at the Abbys in Goa. Joining Interface Business Solutions in the advertising hall of fame at the 2013 Creative Abbys, Grey Worldwide and McCann Worldgroup have each picked up a grand prix for their work in the integrated category (sub category clothing, innerwear, footwear and accessories) and print category (sub category business and home services) respectively.

McCann Worldgroup finished this year‘s campaign with 56 Abby statuettes; seven gold, 15 silver and 33 bronze Abbys apart from the grand prix. Grey pocketed 14 metals in all adding seven silver and six bronze honours to the grand prix.

A total of 442 metals were awarded this year to 73 winning agencies. Calling it a celebration of creativity, Leo Burnett India and South Asia CEO Arvind Sharma said, “It is not only the number of entries that has increased, but the number of agencies participating has also seen a hike. This shows the confidence that every member of the advertising fraternity has in the Abbys.”

And a celebration it is going to be at the Publicis Groupe’s creative hotspot as Leo Burnett picked up 71 metals with nine gold, 35 silver and 28 bronze Abbys, though the grand prix eluded the agency.

The agency won one gold in the integrated (media and publications) category for its work on SET India‘s game show KBC-6, one in the film category (media and publication) for SET India’s Girl Child campaign, one in the outdoor category (public service, appeals and charity) for Indian Red Cross Society’s Gift Blood this Christmas, two in the radio category – one for Tata Salt Lite’s Society campaign in the subcategory food and one for creating the KBC Anthem for SET India in the subcategory media and publications, two in the radio craft category – Tata Salt Lite Society campaign and the KBC Anthem for SET India(subcategory writing), one in the print craft (illustration) for its work on the Heinz Tomato Ketchup brand and one in the design category (environment design) for the reflection of music installation it created for MTV’s Coke Studio.

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Leo Burnett Solutions, the creative agency’s digital arm also bagged three metals (two silver and one bronze), taking the network’s tally to 74.

Despite the withdrawal of 13 entries at advanced stages of judging, JWT India bagged 48 Abby metals this year including five gold, 17 silver and 26 bronze awards. ideas@work advertising took home 29 metals with one gold, 14 silver and 14 bronze Abbys.

Other agencies to pocket a gold include Taproot India, The Dentsu Group, BBDO Proximity, Bang Bang Films, Contract Advertising, DDB Mudra Group, Scarecrow Communications and Publicis Communications.

The creative Abbys received a staggering 4300 entries (50 more than last year) from nearly 173 agencies.

This year saw the inclusion of of a new category in the creative Abbys in Branded Content. The category had 12 winners in its first year with two entries winning gold, five winning silver and five winning bronze. JWT India took one gold for Zinkdagi Abhi BAki Hai for Birla Sun Life Insurance and the other went to Scarecrow Communications for the brand B’LUE’s Reveal Yourself: 1 song, 1500 lyricists.

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“With the inclusion of this category, we have opened the doors of partcipation to not only creative and media agencies but also entities like broadcasters, content companies and production houses,”said Percept Ltd’s Ajay Chandawani.

This year, the creative Abbys had its fair share of controversies. First leading agency and consistent award winner Ogilvy and Mather declared that it would not participate in the awards. Last year, Ogilvy emerged the leading award aggregator with 51 metals, including a grand prix for its work on Fox Crime. The next scam to erupt was the Ford Figo poster campaign conceptualised by JWT that started the debate on scam ads and the accountability issue in the client-agency relationship anew and saw the exit of Bobby Pawar from his post as managing partner and chief creative officer at JWT India.

JWT India‘s entries for its campaign for Ford Figo were withdrawn from the awards.

As a consequence of this development Creativeland Asia (CLA) founder Raj Kurup decided to withdraw his name from all the juries in the creative Abby judges process and also requested that all entries from his agencies be revoked. The latter request was however denied since the judging process was almost 90 per cent complete. CLA completed its run at the Abbys this year with seven metal – three silver and four bronze.

Summing up the creative Abbys this year Sharma said, “In the end, its been a successful year. Let us look at this way – this year, we have recognised and awarded over 400 creative ideas which i believe is a great thing for the industry.”

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We will raise a toast to that! Sante!

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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