Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 16 October 2008 – 29 October 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Diageo India | Lodestar Universal | Starcom Worldwide | 180-200 million |
| Mediaedge:cia | |||
Saint Juice (Parle Agro) | – | OMD India | 40 million |
Creative | |||
| Saint Juice (Parle Agro) | – | CreativeLand Asia | 40 million |
| Sleepwell Mattress | – | Rediffusion Y&R (Delhi) | 150 million |
Creative & Media | |||
Global Incredible India campaign (Ministry of Tourism) | – | Crayons | 2.5 billion |
| – | Euro RSCG | ||
| – | Span Communications | ||
| – | ZenithOptimedia | ||
Punjab National Bank (PNB) | Interpub | Interpub | 300 million |
| Perfect 10 | Perfect 10 | ||
| Basic 4 | Basic 4 | ||
| Crossway Communication | Crossway Communication | ||
| – | Bates 141 | ||
| – | Mercantile Advertising | ||
| – | Impact | ||
| – | Indo Aryan (empanelled) | ||
Sisco (sportswear) | – | Creative Thinks Media | 20 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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