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Coughing, Breathing Difficulties, Lung Infections: Consequences of Air Pollution
Every year, as winter settles, the familiar smog returns — bringing with it a sharp rise in coughing, breathlessness, and burning eyes. The pollution levels spike dramatically during these months, often crossing the “severe” mark on the Air Quality Index (AQI).
The Pollution Inside the Homes
What many people underestimate is how this pollution affects health, not just outdoors but within our own homes. From short-term irritation to chronic respiratory illnesses, the consequences are real, and they can begin as much inside our homes as outside.
What makes the situation worse is that these pollutants are microscopic. They can easily enter homes through open windows and ventilation systems, making even indoor spaces unsafe without an effective air purifier for the home. That’s why maintaining clean indoor air through effective air purification has become more of a necessity than a luxury.
Immediate Health Effects You Can Feel
If you’ve been waking up with a sore throat, dry cough, or heavy chest, air may be the culprit. Short-term exposure to polluted air can cause:
● Persistent coughing and sneezing
● Burning or itchy eyes
● Headaches, dizziness, and fatigue
● Breathing difficulties, especially for asthma patients
Polluted air irritates the respiratory tract, forcing the lungs to work harder. Using a reliable air cleaner at home can reduce your exposure to irritants and help maintain healthier indoor air quality.
Dealing with Long-Term Health Consequences
Prolonged exposure to polluted air isn’t just uncomfortable but dangerous. Fine particulate matter (PM2.5) can penetrate deep into the lungs and even enter the bloodstream. Over time, this can lead to chronic bronchitis, asthma, reduced lung function, and cardiovascular issues. This is where HEPA filter technology plays an important role in long-term protection. An air purifier with a HEPA filter captures up to 99.97% of airborne particles as small as 0.1 microns, including dust, smoke, pollen, and bacteria, offering cleaner, healthier air to breathe.
Even indoors, people remain at risk if the home environment isn’t adequately protected. Installing a home air purifier can help create a safe zone.
How You Can Reduce Exposure to Pollution
While large-scale improvements require government and community action, you can still take meaningful steps at home to protect your family’s health:
1. Monitor the AQI: Check the air quality updates regularly before stepping outdoors and take preventive steps like using a mask beforehand.
2. Limit outdoor activity: Avoid walks or workouts outdoors during high-pollution hours.
3. Keep windows closed: Especially during peak traffic or smoggy periods.
4. Use an air purifier: The best air purifier is one that suits your room size and effectively removes fine pollutants.
Modern air purifiers are designed for different room capacities, from compact bedrooms to larger living areas. A high-efficiency home air purifier with multi-stage filtration ensures your indoor air stays fresh, even when outdoor conditions worsen.
Conclusion
The coughing, breathing difficulties, and infections that many people experience are a direct result of prolonged exposure to polluted air. Investing in cleaner indoor air through reliable air purification is one of the most effective ways to safeguard your family’s health.
Eureka Forbes, a trusted name in air purification, offers some of the best air purifier options for homes. Their advanced HEPA air purifiers are engineered to capture up to 99.97% of fine particulate matter, allergens, and airborne bacteria, making them ideal for both comfort and protection. With models designed to suit different room sizes, from compact 200 sq. ft. bedrooms to large living spaces of up to 670 sq. ft., Eureka Forbes provides solutions for every household.
Whether you need an air purifier for a small apartment or a spacious home, their range combines efficiency, smart technology, and durable design to deliver continuous air purification.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
Brands
TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.
The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.
The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.
Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.
Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.
TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.
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