MUMBAI: Threading luxury into everyday ambition, Cottonking has unveiled ‘Giza’, its premium formal wear line designed for men who wear success as effortlessly as cotton.
In partnership with creative agency Adbhoot, the brand’s latest campaign, “Premium people, premium shirts,” marks Cottonking’s move into the high-end menswear segment. The film blends aspiration with authenticity, spotlighting those who lead by example professionals, entrepreneurs, and modern achievers whose wardrobes mirror their drive.
Spun from the world’s finest Giza cotton, sourced from Egypt’s Nile delta, the collection promises an elevated experience in every stitch. Known for its extra-long staple fibres, Giza cotton brings a rare combination of softness, sheen and strength, offering shirts that breathe with ease and age with grace.
“With Giza, we are elevating comfort into the premium space,” said Cottonking director Koushik Marathe. “Today’s professionals seek formals that feel refined and world-class. This collection reflects that evolution, crafted for those who see their clothing as part of their identity.”
The campaign, conceptualised and produced by Adbhoot, unfolds through a cinematic narrative that marries ambition with sophistication. “Giza isn’t just a collection, it’s Cottonking’s signature in the premium menswear story,” added Adbhoot founder and creative director Vaibhav Pandit. “The line ‘premium people, premium shirts’ encapsulates that spirit perfectly.”
Backed by a 360 degree rollout across television, digital, print and outdoor media, the campaign ensures the Giza name finds its rightful place among India’s evolving style statements.
With Giza following the success of holiday vibes and other standout launches, Cottonking continues to weave comfort, confidence and class into the fabric of modern Indian menswear.
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