Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 11 December 2008 – 24 December 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Mahuaa TV | Integrid | Motivator | 150-200 million |
Star Union Dai-ichi (Life Insurance) | – | Motivator | 150-160 million |
Creative | |||
| Anchor Electricals | Art Advertising | Contract (Mumbai) | NA |
| Mahuaa TV | AMO | Meridian | 150-200 million |
| SpiceJet | Gopika Chowfla Designs | Contract Advertising | 250 million |
| The Great Indian Shopping Festival | – | Mudra (Mumbai) | 100 million |
Creative & Media | |||
Escorts Tractors Ltd | – | K Factor | NA |
FIIT JEE | – | ||
Fire Arcor (real estate) | – | ||
Jagatjit Industires Pvt Ltd | – | ||
HCC | – | Mudra (Mumbai) | 200 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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