Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 6 April – 19 April 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Blue Star | Lodestar | Madison Media | 150 – 200 million |
Sony India | Starcom | Interactions | 250 million |
Star Cruises | Beehive Communications | Beehive Communications | 100 – 120 million |
Creative | |||
Dockers and Slates (Levi Strauss & Co) | – | Meridian Communications (Bangalore) | 40 – 60 million |
Fashion Station (Pantaloon Retail India) | Mudra | Marching Ants | 20 million |
Nitesh Estates | Grey Worldwide | Dentsu Communications (Bangalore) | 100 million |
Shoe Factory (Liberty & Pantaloons joint venture) | – | Mudra (Delhi) | 50 million |
Creative & Media | |||
China Airlines | O&M | Crayons Advertising (Delhi) | 20 million |
Chitralekha Group | – | Beehive Communications | 30 – 40 million |
DLF Group IPO | – | Concept Communications | 300 million |
TBZ Nirmal Zaveri Group | Flagship | Quadrant (Mumbai) | 30 – 50 million |
Dr Batra’s Positive Health Clinic | Euro RSCG (Mumbai) | Dattaram Advertising | 150 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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