MAM
Competing with consumer activities not brands: Kingfisher’s Sheikhawat
MUMBAI: The liquor market is witnessing major upheavals with umpteen number of alcohol brands battling it out for a slice of the market. The fight is tough since consumers can choose from a wide variety of beer brands – Tuborg, Kingfisher, Bira and Heineken among other local beer brands.
Craft beers and microbreweries are niche concepts in India but have been growing rapidly for the past few years. The trend is certainly attracting middle-class Indians, particularly the ones from urban areas who do not mind spending a few extra bucks for a smooth beer. The craft beer market in India is currently pegged at Rs 280 crore and is expected to grow to Rs 4400 crore by 2020.
Today, India is the third-largest liquor market in the world with an overall retail market size of USD 35 billion per annum. The annual consumption rate has been increasing steadily over the past six years and stood at 8.9 per cent in 2017.
Beer in India is dominated by the off-trade channel (wine-shops), which accounts for 79 per cent of volume sales. Companies, however, are now increasingly focusing on sales through the on-trade channel by associating with music festivals and sponsoring other events.
United Breweries (UB), which manufactures India’s most-loved Kingfisher beer, controls 60 per cent of the total manufacturing capacity for beer in India and is the market leader with the national market share in excess of 50 per cent. This explains the company’s major investments and association with various events, sports and other entities. The brand has been associated with the Indian Premier League for over 10 years and continues to engage fans and customers via various on-ground and other marketing initiatives. The company refreshes the labels of all its products every three to four years in order to provide a fillip to the product’s image.
Typically, consumers always evolve faster than brands and, hence, brands have to keep up with consumers’ them. Today, India has the world’s most popular beer brands available in the market.
UB spends 20 per cent of its marketing budget on television and a mere 10 per cent on digital but that is changing, and the company now has a separate team assigned for digital along with a separate digital agency on board. The company leverages all social media and digital platforms while also creating user-generated content. “The audience today is not interested in brand advertising or brand stories but are only interested in stories that suit their line of thinking, and are looking for content and narratives that involve them,” says UB CMO Samar Singh Sheikhawat.
Kingfisher beer is manufactured across 31 breweries in India, which means the time between brewery to market is extremely less resulting in fresher and chilled beers for consumers to sip after a tiring day at work.
While the beer brand’s market share has been dropping over the last two quarters due to microbreweries, craft beers and other new entrants in the market, Sheikhawat is optimistic about Kingfisher’s legitimate consumers who still vouch for the product’s peculiar taste and flavour. “We are not competing with any other beer brand but are competing with anything a consumer wants to do. We are competing with a consumer wanting to go watch a movie or go out partying because, at the end of the day, there are multiple beer occasions. We should ideally be available in cinema halls but in India, you are not allowed to sell inside the cinema hall. Hence, we should be available at all major restaurants near cinema halls.”
UB launched Kingfisher Storm in May last year. Targeted at the stylish, urban, confident, independent consumer with swag, the beer comes in an electrifying blue colour bottle with ring pull cap. The alcohol content in Storm is slightly low as compared to other Kingfisher products. “A huge base of our consumers still prefers the taste of Kingfisher Strong but the urban audience is looking for a change. We wanted to launch a new product for consumers who love the brand but given an occasion, want to try something different,” says Sheikhawat.
Currently available in Karnataka, West Bengal, Maharashtra and Orissa, Storm will soon be available nationally over the next 18 months.
UB also launched a new brand under malt-based ready-to-drink beverage called Kingfisher Buzz in 2016 which has only 4.8 per cent alcohol content. Available only in two flavours – Berry and Lychee, Kingfisher Buzz competes directly with Bacardi Breezer, which is a market leader in this segment. Although the original idea for Kingfisher Buzz was conceived 10 years back, it was launched only in 2016. Sheikhawat says, “Buzz is a small brand and we expected it to be a small brand that is targeted at young adults who don’t like the taste of beer but want to consume something.”
Out of the total portfolio of UB, the company has 20 per cent of its revenue from non Kingfisher brands that are regional or power brands including London Pilsner, Kalyani, UB Export, Bullet, Zingaro and Cannon 1000.
United Breweries has also begun exporting its products to other countries where Kingfisher Strong and Premium have been the star performers for the brand. Though UB Global is a small business, it is growing rapidly as the company exports to 70 countries including US, UK, New Zealand, Germany, Middle East, South East Asia and Singapore.
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Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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