MUMBAI: In a bold play to counter the growing trend of online betting and fantasy gaming among young Indians, College Vidya has rolled out a new awareness campaign that’s all about raising the stakes on education. My Learning Circle isn’t just another buzzword, it’s a cultural call to action aimed at teaching young minds to bet on the future, not the odds.
With betting apps increasingly capturing the attention of youth, especially during the IPL season, College Vidya’s campaign dives deep into the often tragic consequences of compulsive gambling. Through a gripping series of five real-life stories, it sheds light on individuals who’ve faced immense financial, emotional, and even life-threatening losses due to online betting. It’s not all doom and gloom, though. The campaign’s goal? To swap those tragic tales for stories of empowerment, education, and responsible choices.
“The aim is not just to create awareness but to build a positive movement toward informed choices and lifelong learning,” said College Vidya COO Rohit Gupta. “We’re using relatable storytelling, community participation, and rewards to drive home the message.”
The stakes are high. With India witnessing an uptick in youth falling prey to the lure of quick wins, this campaign aims to redirect their focus from fleeting gambling profits to lasting knowledge and skills.
As the betting world grows ever more enticing, My Learning Circle is a timely intervention. It’s a reminder that true winnings come from the power of education, not the gamble of chance.
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