MUMBAI: Pulse check, please. Cocoon Hospital has turned up the volume on a condition too often left in whispers, launching its ‘Silent shift’ campaign to spotlight the link between menopause and women’s heart health.
Timed ahead of World heart day, the nationwide initiative calls on women over 40 to recognise that menopause is more than a reproductive milestone. It is also, as doctors warn, a cardiovascular transition that can quietly raise the risk of hypertension, stroke and heart disease.
“Menopause is not just about hot flushes and hormonal shifts, it is about the heart too,” said Jaipur, unit head at Cocoon Hospital, Dilshad Khan. “With ‘Silent shift’ our mission is to break this silence, empower women with knowledge and encourage proactive steps for long-term health.”
The campaign mixes scientific expertise with everyday advice, encouraging screenings, lifestyle changes and preventive care rather than waiting for emergencies. Cocoon Hospital hopes the movement will spark conversations not just in clinics but in living rooms, creating ripple effects through families and communities.
RJ Corp Healthcare, gm– brand strategy & communication, Shikha Girgla added “Our goal is to move critical health conversations into the mainstream and put women at the heart of preventive care.”
With cardiovascular disease still one of the top threats to women, ‘Silent shift’ makes one thing clear: silence is not golden when it comes to the heart.
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