MUMBAI: CloudTV has kicked off its entry into the adtech game with the launch of a new Connected TV (CTV) advertising platform — and it’s not going solo. The company has partnered with Magnite, the world’s largest independent sell-side ad platform, to unlock access to its 12 million+ screen footprint across India.
With OTT consumption booming and linear TV losing steam, CloudTV’s move is perfectly timed. The platform promises brands direct access to high-value, lean-in audiences via a suite of features powered by Magnite’s SpringServe — from Programmatic Guaranteed (PG) deals to Private Marketplaces (PMPs) and dynamic Real-Time Bidding (RTB).
The new ad platform also comes with a sleek microsite for media buyers, offering a front-row seat to inventory, insights, and integration opportunities. It’s a pitch for advertisers chasing the holy grail of reach, relevance, and ROI in a fragmenting screen economy.
CloudTV’s play is clear: get advertisers thinking beyond traditional TV buys and lean into the power of smart screens — one programmatic ping at a time.
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