Mumbai: A sensibly-curated beauty and skincare marketplace, Cossouq has awarded its PR duties to Chimp&z Inc, Merge Infinity’s full-service independent agency. The agency has won the business following a multi-agency pitch.
As part of the mandate, the agency will focus on providing end-to-end PR solutions to help the growing brand get increased visibility within the influential media community. Assisting in its brand-building, the collaboration will ensure Cossouq’s unique gender-less, age-less, and colour-less vision for beauty reflected clearly in its tagline, ‘Celebrating You’, reaches the right audience.
Cossouq is an all-inclusive marketplace hosting 400+ brands and 12000+ cosmetics, skin, hair, health, and personal care products. Challenging irrational & unrealistic beauty standards, the brand aims to make the ‘right to look and feel good’ more accessible. A conglomerate of a variety of different brands from local & home-grown to multi-national ones, the platform is working towards creating a community where every customer is seen and each brand’s voice is heard. The brand’s recent campaign #SamjhaKar garnered a lot of attention. With Indian film actress Shriya Pilgaonkar powerfully narrating the stories of nine more inspiring personalities, the inspiring DVC was also centered on acceptance and diversity.
“At Cossouq, we place a high value on building an equal and inclusive environment. We’re working towards creating a world void of all those gendered, age-restrictive, and regressive shackles around self-expression. And, when you have common core values & ideals, the collaboration becomes a lot more rewarding. With sustainability & inclusivity at the forefront of our business, we knew hiring Chimp&z Inc as our PR agency would be a no-brainer,” said Cossouq director of branding & marketing Meet Jatakia.
On the association, Chimp&z Inc associate business director PR Sumitro Sircar said, “It’s honestly a privilege to be associated with a brand that is so in tune with what it stands for. With its strong values and ideologies, Cossouq I believe is well on its way to becoming a groundbreaking e-com platform and will surely bring disruptions in the beauty industry. We will ensure Chimp&z Inc’s PR expertise will help Cossouq get the right spotlight it deserves so it can reach the right audiences through the right media.”
Leave a Reply