MAM
Channelplay leads the way in navigating the evolving retail landscape & redefining its future
MUMBAI: In the ever-evolving landscape of retail, where consumer expectations shift and technology drives change, visual merchandising has emerged as a powerful force for innovation. Since its founding in 2006, Channelplay has established itself as a trailblazer in retail distribution and solutions, specialising in sales outsourcing and visual merchandising. By harnessing cutting-edge technology and design expertise, Channelplay enhances customer experiences in remarkable ways.
In a conversation with Indiantelevision’s Suman Baidh, Channelplay co-founder and co-CEO Suhas Misra highlighted how trends like Generative AI and the rise of digital signage are reshaping the retail environment. It has become essential for brands to emphasize design thinking and collaborate with experts. As retailers increasingly recognise the pivotal role of exceptional customer experiences, balancing creativity and practicality becomes crucial. This exploration reveals the key trends and future directions in visual merchandising, showcasing how leading companies are pioneering adaptability and measurable ROI in this dynamic landscape.
Edited Excerpts
On the key visual merchandising trends that you’ve noticed in the retail industry right now
The theme resonating in visual merchandising meetings—as indeed in meetings across functions—is GenAI. The promise of GenAI is broad and unarguable but how it plays out specifically is something that time alone will tell. The #1 trend therefore is exploring applications that will change both the practice of visual merchandising as well as its potential use in actual retail assets.
There is a somewhat related trend of more and more signage going digital. The share of digital signage is still low and therefore the coming of an s-curve is almost certain.
The third trend is the change in the role of retail itself. From being only a channel, retail’s value in creating the ideal customer experience for a brand is becoming more established. More and more brands are therefore incorporating experience stores as an integral part of their plans.
On creating displays that catch attention & provide a memorable experience for shoppers
Well, memorable experiences aren’t easy to create, but design thinking is essential. Brands need to loop in architects and designers to create these. For all projects where memorable experience is the objective, we take a brand brief to the great architects we work with and let them ideate. It’s vital for retail marketers to know that the conceptualisation of space is a craft that needs to be leveraged to generate great customer experience.
On the customers drawn to minimalist designs or they prefer more vibrant & elaborate displays
There’s no universal preference that one can have on this. It might be best to connect the customer’s noticing of something—or indeed being attracted to a display—to Jungian archetypes. There’s no wrong or right one, just a spectrum from clear and well-defined to confused and inconsistent.
On incorporate the use of colours, lighting, and textures to create a visually appealing store environment
Design is an expertise we respect deeply, And good design is rooted in context. The context for a store environment is the brand—what is its personality? What does it stand for?—and the constraints are spatial. An expert designer is able to optimise between telling a compelling story and having only a specific space to work with.
On digital and interactive displays change the way stores design their visual merchandising
This is one of the big shifts. Everything is going digital and visual merchandising is no exception. Digital and interactive displays bring brand messaging in retail closer to how it is on social media, and that’s a very exciting possibility. Yet, there’s no clear playbook for this. Some brands simply use such signage as a screen to display Instagram posts! However, we reckon that such signage—while having synergy with social media—needs to be thought through independently.
On balancing creativity with practicality when designing displays that drive sales
Creating displays that drive sales is fundamentally an ‘uncreative’ process! Most of the creative part has happened between the brand and the ad agency. The design of displays that drive sales is essentially about finding the best way to adapt creative thinking to space and respond to the constraints of space. Therefore, this process is more craft (if not science) than art.
On visual merchandising trends that you think are just a passing fad or see them sticking around for the long term
There are certain things that have seemed like fads from time to time. Buntings, for example; or one-way film. However, even these, and other such, sometimes fit a particular retail context so well that they just resonate. Therefore, we try and keep an open mind when approaching any retail marketing asset or element, and mostly even what seems like a fad becomes valuable for some context.
On Channelplay taking to ensure that its retail solutions remain adaptable to the fast-changing retail environment & evolving consumer expectations in the years to come
As a company focused on VM, there’s an ongoing effort to stay abreast with all the changes. Our team regularly scours elements getting deployed in more evolved markets, elements that are getting manufactured in China, and indeed new technology that can birth new elements together. As consumers have a reactive relationship with visual merchandising elements, the effort is to evaluate things and possibilities on the supply side.
On Channelplay ensuring a measurable ROI for clients using its sales outsourcing & visual merchandising services & tracking the impact on both sales performance and customer satisfaction
One of the most direct ways in which Channelplay delivers ROI is through more efficient use of retail marketing budgets. Our platform tracks inventory and deployment on a real-time basis leading to huge cost-savings on the fabrication side (often larger savings than the entire budget allocated to Channelplay!)
Numerator increases in ROI is a collaborative exercise with clients and again our tech platform used by our visual merchandisers is able to give visibility to marketers to run correlations faster, leading to superior response times and therefore an ever-improving ROI.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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