Mumbai: FMCG Major, CavinKare under its flagship hair care brand Meera today launched a premium quality, no-sulphate haircare range – Enrich. ‘Meera Enrich’ launch offers efficacious products with a better experience to consumers at an affordable price. As part of the launch, the brand has rolled out shampoos and conditioners under two novel variants – Meera Enrich coconut milk and Meera Enrich saffron. In addition to this, the brand has also launched One Step Express Hair Spa (2 in 1 Shampoo + Hair mask) under the Meera Enrich saffron range. The products will be available in modern trade outlets across its key markets.
Meera is defined by the true essence of experiencing Indian traditional practices in the most convenient formats for consumers to feel thoroughly satisfied. Right from its inception with the shikakai powder, which is synonymous with Meera, the brand has evolved over time by launching several products and retaining its core concept of tradition in its composition. Given the rising trend of clean beauty products, ‘Enrich’ aims to bring together the best of both worlds. The newly launched range harmoniously blends tried and tested traditional potent ingredients like coconut milk and saffron that nourishes hair from root to tip.
CavinKare Pvt. Ltd. business head of personal care Rajat Nanda, said “The Meera Enrich launch is an extension of our efforts in bringing a No-Sulphate haircare range to bring forth premium quality products in the clean beauty category that are affordable & true to our core of reviving traditional goodness. This range is curated with a breakthrough gentle formula that delivers on product efficacy and offers a better experience. We are confident that ‘Meera Enrich’ will be an instant hit amongst consumers seeking pure products which are soft and gentle for the hair”.
The Meera Enrich No-Sulphate range is inspired by the traditions of Indian states which further enhances the brand’s core – the goodness of tradition. There are two variants namely coconut milk sourced from the groves of Kerala to strengthen and nourish hair and the saffron variant with the goodness of Kashmir’s saffron which helps in reducing frizz and makes hair strong. The shampoo range is available in 300ml and 500ml bottles and is priced at Rs 379 and Rs 599 respectively. Conditioners in 250ml bottles are priced at Rs 389 and the One Step Express Hair Spa (2in1 Shampoo + Hair Mask) available in 200ml tub pack is priced at Rs 579. The products are available across modern trade outlets like retail stores and supermarkets in the region.
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