MAM
CASBAA Convention: Focus on content, advertising & evolving business models on second day
Macau: Day two of the CASBAA began with nerves on edge as the world awaited the outcome of the US Election. The focus soon turned to the issues at hand for the cable and satellite industry from the new reality for TV on the advertising landscape, the challenges for operators across the region and also content, whether global or home grown.
First order of the day was the topic of advertising. Dave Downey, CEO of INVIDI Technologies, illustrated how ‘addressable’ advertising could be used to predict viewing behaviors. Basil Chua, CEO from AsiaMX, talked about the need to understand viewer habits, flagging that they are watching content not devices. Both believed that the advertising formats would result in big wins for operators. Intrinsically linked to the advertising discussion is the subject of measurement and Craig Johnson, MD Media, South East Asia, Pacific and India, Nielsen highlighted some of the current challenges OTT has presented with measurement, suggesting that viewership on other devices could represent an additional 15%-20%of media usage that is not accurately measured yet. The introduction of smart-meters could help more accurately chart multi-device viewership and content sources.
Content from Japan took the spotlight with Eriya Kawachi, Director Sales and Promotions, Club TV Japan, showcasing some platforms that have been winning in popularity outside of Japan with Club TV. Richard Woo, Consultant for WAKUWAKU JAPAN, discussed how Japanese content is well known for its creativity, uniqueness and a certain wackiness. Korean content also featured on the agenda with Miles Ki Young Choi, Founder & CEO of Bethel Group Media Contents, talking about how interactive content was key to the future, flagging interactive drama as something they were championing. Byeong-Joon Song,CEO Group 8, saw simultaneous distribution as important for Korean content, highlighting difficulties with penetrating the Chinese market and Tom Taehyun Kim, CEO & Executive Producer, K Production, confirmed that superb storytelling was of course essential for content to have wider appeal.
Creating content that consumers are passionate about was paramount for Jo Parkinson, Managing Director, Love Nature International. The production of stunning, beautiful programming that consumers care about helps Love Nature achieve global reach. Caroline Cochaux, MD France and International, Lagardère Active TV, highlighted how multi-platform synchronized content with big name brands helped them appeal to a multi-market demographic while Rian Bester, CEO of INsight, flagged how the core essence to global appeal was having the scale to expand into new markets and increase viewership.
On the flip side, Ang Hui Keng, SVP & GM, Sony Pictures Television Networks, Asia, discussed the localization of global content and what the company was doing to make global formatsmore relevant. Where there was a sizeable audience, resources are being ploughed into local original productions. In addition, social media production crews would film in parallel to the main show to create a wealth of social content for local audiences.
Sports content and licensing rights are always hotly debated subjects in the pay-TV arena. Neil Smythe, Head of Sportat Shotglass Media, FMUK Interactive, illustrated how its Football Republic platform steered away from rights issues in the provision of football content that focused on conversations and debate from fans and influencers on the gamesthat complement existing sports broadcasts. Victor Cui, CEO of ONE Championship talked about how local heroes were helping to drive relevancy in Asia markets. Athletes serving as pillars of the local community helped to support this.
Another interesting slant on the content front came from Zaid Mohseni, COO, MOBY Group, who discussed the challenges of bringing news and entertainment programming to emerging markets such as Afghanistan. Social and cultural issues have a real bearingboth the creation and accessibility of content. For example, foreign programming needs to be dubbed as the literacy rate is so low in Afghanistan.
The challenges facing operators were raised in two panels featuring operators including Jeremy Kung, CEO of TMNet Malaysia, Jeon Yong-Ju, CEO of D’Live Korea and Ralph Siebenaler, Digicel in one, and Meena Adnani, Content & Marketing Director, First Media (Indonesia) and Jagdish Kumar, MD & Chief Executive, Hathway Cable (India) in the other.These included figuring out what consumers wanted and providing accessibility, the need for more viewership statistics and working with operators in the OTT landscape.Once the basics in terms of stability and speed had been covered, the next step would be to offer value-added services while building a strong relationship with the customer. The operators agreed that working with their channel providers was key to building a good offering, particularly in the new normal of OTT.
Janice Lee, MD PCCW Media Group, took to the stage to discuss evolving business models in the current landscape. Whilst free TV is the engine of original production, PCCW has to balance revenues primarily with a subscription revenue model but supported by advertising. Monetization across regional markets continues to be a challenge. Taking the opposite approach, ITV, said Katherine Wen, Director of Pay TV, ITV plc & Channel Director, ITV Choice, said subscriptions only accounted for a small fraction of revenues, relying instead on advertising and revenues from original content. Both agreed that OTT presented a challenge but great opportunity for their brands.
The agenda returned to piracy with Ron Wheeler, SVP Content Protection at Fox Entertainment Group, discussing how the issue remains a pertinent threat. He flagged some initiatives such as session-based forensic watermarks that are making some headway in the fight against the pirates. The watermarks allow uploaders of illegal content to be identified and their details given to the local authorities.Enforcement support from local authorities is of course key to success here.
With CASBAA celebrating its 25th Anniversary this year, the closing panel looked at what the industry has achieved over the last quarter century, with a look to what the next five years might bring. Khush Kundi, Head of TV Solutions, APAC Ericsson, Mark Patterson, CEO APAC, GroupM, Jonathan Spink, CEO, HBO Asia, Ang Hui Keng, SVP & GM, Sony Pictures Television Networks, Asia and David Butorac raised the need to recruit younger talent to the industry and understand the millennial mindset as well as what consumers will pay for content and how to work with advances in data. Future threats to the industry such as Google and Facebook going into content production were also highlighted.
“We are delighted that our delegates found the sessions useful and informative today. We continued to debate key issues facing our members today such as evolving business models, audience measurement and piracy. Content in all its glory and formats was widely discussed today and we hope that the best-practice sharing here will inspire our members. Content still is king in our industry after all.” says Christopher Slaughter, CEO of CASBAA.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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