Mumbai: CaratLane – A Tanishq Partnership, in collaboration with Warner Bros. Discovery Global Consumer Products has launched a brand-new collection on Tuesday that celebrates one of the world’s most loved and magical film series, Harry Potter. The collection arrives with the wonder of spellbinding diamonds through rings, bracelets, earrings, necklaces, and watch charms. This is just in time to give to one’s beloved witches, wizards, and muggles this holiday season and in the new year.
Wizarding World fans in India can celebrate some of their favourite characters, icons, and magical wonders with jewellery cast in 14kt gold that is embedded with diamonds, enamel, gemstones, pearls, and a touch of radium for a glow-in-the-dark surprise. This exclusive collection consists of 61 iconic and timeless designs that millions of Gryffindors, Slytherins, Hufflepuffs, and Ravenclaws across age groups can wear and enjoy.
CaratLane head of design Kinnari Shah said, “CaratLane has always strived to bring innovation to jewellery design, and the launch of Harry Potter x CaratLane takes the brand one step ahead. Catering to different budget-friendly gifting options, all designs in this collection are available in the price range of Rs 4,500–Rs 25,000. Showstopper pieces include a movable timer bracelet that turns, snake ear cuffs for the Slytherin house fans, a Triwizard Cup, and winged key necklaces that glow in the dark. Favourite icons such as the snitch, glasses, and lightning bolt scar, as well as the Hogwarts crest, a Patronus charm, and pieces with customizable names and initials, are included.
CaratLane VP of marketing Jennifer Pandya said, “By launching the Harry Potter x CaratLane collection, we are also trying to target a new audience: teens, tweens, and those in their early 20s. These designs are sure to fascinate them and their love for the Harry Potter franchise, and they will create a sense of nostalgia. This collection aims to widen the target market to younger age groups as well, and the price range of this collection also facilitates this.”
The collection was launched in Mumbai on Tuesday amidst much fanfare, providing a glimpse into the Harry Potter x CaratLane collection to loyal CaratLane customers, fashion and jewellery influencers, and several media houses. The fans can browse and buy the collection at any of the 160+ CaratLane stores across India or on the official website, www.caratlane.com. These designs are also available to try from the comfort of your home with the CaratLane Try at home feature.
Leave a Reply