Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 22 February – 7 March 2007.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
ABN Amro | Madison | Carat | 250 million |
Health & Glow Clinic | P D Advertising | BEI Confluence (Kolkata) | NA |
RMZ Group | – | Lintas Media Group | 60 million |
Siemens Ltd | Initiative | Media Direction | 120 million |
| Voltas AC‘s | Starcom | MPG | 60-100 million |
Creative | |||
| Boutique All Suites Hotels (Paul John Group) | – | Maitri Advertising Works (Chennai) | 30-40 million (combined) |
| KG Builders | – | ||
| Space Hospitals – Telemedicine initiative | – | ||
| TAFE tractors (MF 5245) | – | Maitri Advertising Works (Chennai) | 25-30 million |
| Cox & King‘s (outbound business) | Law & Kenneth | Saatchi & Saatchi | 100-120 million |
| Euro innerwear (Rupa) | – | O&M (Kolkata) | 50 million |
| First Trust Health Care (Chain of Hospitals) | – | Bates David Enterprise (Kolkata) | 20 million |
| Frankfinn Institute | – | Saints & Warriors | NA |
| Parachute Coconut Oil (Bangladesh) | Unitrend | Bates David Enterprise (Kolkata) | 40-50 million |
| RMZ Group | – | Lowe (Bangalore) | 60 million |
| Saregama India | – | Contract | 100-120 million |
Creative & Media | |||
Radio Today | – | Fortune Communications (Delhi) | 130-150 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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