Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 1 June – 14 June 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Channel 7 | Madison | Madison | NA |
Kolkata West International City | – | Advertising Bureau and Consultancy (Kolkata) | 30 million |
Jyothy Laboratories (Buying) | Situations (Mumbai) | Carat Media (Mumbai) | 450 million |
| Jyothy Laboratories (Planing) | OMS (Mumbai) | OMS (Mumbai) | |
| Sara Lee Household & Body Care | Media Direction | Media Direction | NA |
| Haier Telecom | Dentsu Marcom | Inter Network Kommunications | 250 million |
Creative | |||
| Asipac Group | – | Bates Enterprise | 30 million |
| Bajaj Pulsar | Leo Burnett | O&M | NA |
| Bharti AXA Life Insurance Company | – | Contract Advertising | 150 million |
| Chandrani Pearls (retail) | Mega-Mind (Kolkata) | Grey Worldwide (Kolkata) | 20 – 30 million |
| Channel 7 | – | Brand David | NA |
| Haier Telecom | Dentsu Marcom | IB&W | 250 million |
| J K Helene Curtis (personal grooming) | – | By Design (Mumbai) | 200 million combined |
| BreadTalk (Asia’s No. 1 bakery brand) | – | ||
Avalon Aviation Academy (an Aptech venture) | – | ||
RichFeel Hair and Scalp Clinics | – | ||
Sleek Kitchenworld | – | ||
K Raheja Corp | – | ||
| Benzer Group’s Benzer World and Center One Mall | – | ||
| Sanjeev Kapoor’s Khana Khazana | – | ||
| Mediascope Publicitas | – | ||
| Hallmark Cards | – | ||
| Kajaria Ceramics | Triton (Delhi) | Crayons Advertising (Delhi) | 70 million |
| Marie Claire | – | Law & Kenneth (Delhi) | 20 million |
| Radio One (earlier known as GO 92.5 FM) | – | Brand David | 60 million |
| Off The Shelf (Furniture chain) | Leo Burnett | 40 – 50 million | |
| Ultra Motors | – | Capital Advertising | 400 million |
Creative & Media | |||
Daawat Basmati Rice | Brand Curry | Publicis India | 70 million combined |
Guardian Lifecare (retail pharmacy) | Equus Red Cell | ||
Mother‘s Recipe | Bates Enterprise | Triton (Mumbai) | 50 – 60 million |
In-Orbit Mall | NA | ||
| Neelkamal Plastics | Bates Enterprise | Triton (Mumbai) | 50 – 70 million |
| Parsvnath Developers (Metro Mall & Muradabad Project) | – | Ushak Kaal (Delhi) | 150 million |
| Sugandh Tea | – | 50 million combined | |
| Tata Motors’ channel partner | – | ||
| Royal Challenge | McCann-Erickson | SSC&B Lintas (Bangalore) | 150 million combined |
| CIOL | – | ||
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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