MUMBAI: Smoking out the habit, one laugh, dance, and Zumba session at a time Big FM’s third season of Sutta Chhod De Na Yaar wrapped up with a breath of fresh air. With a mission as clear as its lungs aim to be, the award-winning anti-tobacco campaign returned this year with a therapeutic twist Quitsvilla, a wellness retreat designed to help smokers kick the butt, quite literally. Hosted at The Fern Shelter Resort in Palghar, and powered by Dewon Electric, the three-day immersive was part support group, part spa day, and all heart.
Led by popular RJs like RJ Vrajesh, RJ Rani, RJ Abhilash, and RJ Dilip, the retreat was no boring rehab. It featured sound therapy by Sarita Pataodia, dance movement therapy by Ang Tarang’s Shruti duo, laughter yoga by the ever-joyful Kishore Kuvavala, motivational illusions by Mangesh Desai, and a whole lot of rhythm, sweat and soul. The Zumba sessions by celebrity coach Aishwarya were as energetic as the stories shared, and the message was crystal clear: quitting smoking doesn’t have to be a lonely grind, it can be joyful and healing too.
The retreat was just the tip of the iceberg. The campaign extended into the digital realm with a gripping podcast hosted by RJ Sahil and RJ Dilip. The series featured first-person journeys of those who had successfully stubbed out their addictions, as well as expert insights on CBT, NLP, and habit formation from voices like Ashdin Doctor (The Habit Coach) and Rajyogi BK Nikunj.
Bollywood lent its lungs too, with stars like Tusshar Kapoor, Emraan Hashmi, Shankar Mahadevan, Sulaiman Merchant, and Papon urging fans to quit through messages across platforms. The campaign’s viral jingle, quirky reels, and heartfelt storytelling ensured that the message didn’t just travel, it stuck.
And it wasn’t all talk either. The campaign logged hundreds of pledges, saw a visible shift in participant behaviour, and strengthened BIG FM’s mission of sparking real change through real stories.
“This isn’t just about saying no to a cigarette,” said Big FM COO, Sunil Kumaran. “It’s about saying yes to life, to resilience, and to transformation. Sutta Chhod De Na Yaar Season 3 gave people the tools and the belief to make that change.”
With a soulful mix of science, storytelling and support, BIG FM’s campaign has evolved from a public service message into a full-blown movement, one breath at a time.
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