Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Ad Accounts Action‘ will be brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 9 February – 22 February 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Panasonic Toughbook | OMS (Ahmedabad) | 50-60 million | |
PDL Electronics India | MPG (South) | 100 million | |
Creative | |||
Ajantha Supari | ‘be positive 24‘ (Chennai) | NA | |
Birla Plus, Birla Cement & Birla Ready Mix | Interface Communications | 150-200 million | |
Cinemax | Madison Creative | NA | |
Everest Industries Roofing & Boards | |||
Dale Carnegie Training | |||
Asbestos Cement Products Manufacturers’ Association | |||
Senco Gold Jewellers | Inner Circle (Kolkata) | RK Swamy/BBDO (Kolkata) | 10 million |
Creative & Media | |||
BSNL One India plan | SSC&B Lintas | 150-200 million | |
FCm Travel Solutions | Grasshoppers (Mumbai) | 10 million | |
Fortis Securities Limited | Rediffusion DY&R (Delhi) | 70-100 million | |
Ion Exchange India Ltd | Vermillion Communication (Delhi) | 70 million combined | |
Sabka Bazar & THS (The Home Store) | Triton Communications | ||
Next retail chain (Emart India) | AMO Communications (Mumbai) | 50 million | |
| Parx (Raymond) | Ambience Publicis | Dentsu Marcom (Mumbai) | 100 million |
| Manzoni (Raymond) | NA | ||
| Be: (Raymond) | |||
| Prakruti Nest Builders and Developers | Kreaté Advertising (Mumbai) | 20 million | |
| Taneja Developers and Infrastructure Ltd (TDI) | Rediffusion DY&R (Delhi) | 50 million | |
| Tops (GD Foods) | O&M | Noshe Oceanic | 15 million |
| Xylys (Titan’s new high-end watch) | Bates Enterprise (Bangalore) | 80-90 million | |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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