NEW DELHI: Fast food giant Burger King that is globally known for its creative campaigns has once again hit the bull's eye with its latest ad for the Helsinki pride week (September 7 – 13). Their latest campaign showcases Burger King mascot kissing the Ronald of McDonald's with the tag line 'Love conquers all'. The campaign has already garnered massive eyeballs on social media and global press.
Created by TBWAHelsinki, the creative celebrates the LGBTQ+ community. The kiss is featured across print, outdoor sites, and in Burger King’s own channels and restaurants.
Proud to see Burger King Finland as the official partner of The Helsinki Pride. Even more proud of our 100% Corporate Equality Index. Congrats to Kaisa from the BK Finland team for such a beautiful execution. @HRC #helsinkipride2020 #helsinkipride #loveconquersall pic.twitter.com/lmQD4Waepz
— Fer Machado (@fer_machado123) September 10, 2020
Burger King Finland brand manager Kaisa Kasila commented, “Burger King has always stood for equality, love, and everyone’s right to be just the way they are. The only instance where it might not seem so is when we’re bantering with our competitor. But we want to be clear—it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too.
“The idea behind the painting sprang from our desire to celebrate love in all forms. We thought, what better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald? We wanted to show that in the end, love always wins.”
Read our coverage about Burger King
Earlier this year, Burger King made news with its Moldy Whooper campaign that showcased the brand's resolve to do away with added preservatives in the burger in the near future. The campaign was much appreciated by consumers and critics.
Leave a Reply