MUMBAI: When the diyas go up, so do the billboards and Bright Outdoor Media Limited is making sure this Diwali is as dazzling on the streets as it is at home. With a 360° marketing push, the company is rolling out a festive firecracker of campaigns designed to help brands shine brighter during India’s biggest shopping and celebration season.
At the heart of Bright’s strategy is its network of 50 plus large-format digital LED screens across Mumbai, built to deliver high-impact motion-led campaigns that can’t be missed. Tailored festive pricing ensures that brands maximise their visibility just when consumer sentiment peaks.
Static billboards, meanwhile, are being deployed across Tier II and Tier III cities, where festive rushes make premium locations ripe for recall. And with Diwali weekends packed with blockbuster films, Bright is also leveraging cinema screens both multiplexes and single screens to deepen brand resonance with family audiences.
The festive footprint extends further with transit media from bus wraps and metro services to cab branding ensuring brand messages follow consumers on their shopping and travel routes. On the digital front, Bright is sharpening its OTT advertising solutions, keeping pace with surging festive streaming habits.
But the strategy isn’t limited to conventional placements. Bright is curating real-world experiences, from a Real Estate Expo in Borivali to an awards night for the Gujarati and Marwari business community, giving brands direct access to niche yet influential audiences. The company is also acting as official outdoor partner for Navratri and cultural festivals, doubling down on community-centric visibility.
Even print retains its spotlight, with Bright offering industry-specific campaigns across leading publications where credibility and clarity still cut through festive clutter. Add to this a robust celebrity and influencer network, and Bright ensures festive ads don’t just reach audiences, they stick.
“Diwali is more than a festival, it’s a time of connection, celebration, and joy,” said Bright Outdoor Media CMD Yogesh Lakhani. “Our 360° framework combines traditional and digital platforms with creativity and precision to ensure campaigns don’t just reach, they resonate.”
From store launches and product unveilings to film promotions, Bright’s media professionals are turning festive season into a brand showcase, one LED, billboard, bus, reel, and reel star at a time.
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