MUMBAI: The Navi Mumbai Metro just got a glow-up and it’s not just the trains making tracks. Bright Outdoor Media Limited, India’s first listed Out-of-Home (OOH) media company, has switched on every single display board across Navi Mumbai Metro Line 1, marking the corridor’s grand entry into the big league of commuter advertising.
Awarded by the City & Industrial Development Corporation of Maharashtra Limited (CIDCO), the project hands Bright the exclusive rights to 85,000 sq. ft. of premium advertising space for 10 years. The spread covers 11 stations, metro pillars, and viaducts along the 11 km stretch from Belapur Terminal to Pendhar, a high-traffic route set to become even busier once the Navi Mumbai International Airport opens its doors.
Stations under the Bright banner include Belapur Terminal, RBI Colony, Belpada, Utsav Chowk, Kendriya Vihar, Kharghar Village, Central Park, Pethpada, Amandoot, Pethali-Taloja and Pendhar. All sites are now installed, illuminated, and open for brand bookings, offering advertisers unmissable exposure to thousands of daily commuters and travellers.
“We are thrilled to see Navi Mumbai Metro Line 1 glowing with Bright & Ronak Advertising boards,” said Bright Outdoor Media Limited chairman & MD Yogesh Lakhani. “With the upcoming airport expected to boost metro traffic, this is the perfect moment for brands to secure prime visibility.”
For brands looking to own the commute, Navi Mumbai’s newest ad corridor is already on the fast track.
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