MUMBAI: This Kerala Piravi, Tata Tea Kanan Devan poured out a cinematic tribute to its home state, blending culture, nature and nostalgia into one flavourful celebration.
The new brand film opens with a single dewy tea leaf, shimmering in the morning light, a quiet nod to the Kanan Devan hills where the brand was born. In a heartbeat, the leaf unfurls into sweeping drone shots of emerald plantations, gliding boats on tranquil backwaters, and the rhythmic grace of Kathakali, Kalari, and classical dance. It’s a montage that captures Kerala’s rhythm, strength and serenity, brewed with a filmmaker’s finesse.
But Tata Tea Kanan Devan isn’t stopping at the screen. The brand has extended its celebration into the real world with a 3D anamorphic installation at Lulu Mall, Trivandrum (October 30–November 2), where visitors can walk into Kerala’s symbols brought vividly to life. Across Trivandrum, Kochi, Thrissur and Kozhikode, bold outdoor displays add another layer of pride and colour to the campaign.
“Tata Tea Kanan Devan has always been more than just a brand, it’s part of Kerala’s story,” said Tata consumer products president – packaged beverages, India & South Asia Puneet Das. “This Kerala Piravi, we wanted to celebrate the state’s essence in a way that feels cinematic yet deeply personal.”
Echoing the sentiment, Monks India head, business & integration Sonali Khanna added, “Our film brings Kerala’s iconic motifs to life, giving viewers a dazzling glimpse of God’s Own Country.”
With each frame, sip and swirl, Tata Tea Kanan Devan proves that homegrown pride, much like good tea, tastes best when brewed from the heart.
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