Brands
Brands keep up positivity during Covid-19 pandemic
MUMBAI: As millions of people across the world are isolating themselves inside their homes to fight the spread of novel coronavirus, the need for positivity assumes far more significance. This might look like an unusual time to talk about positivity. Nevertheless, positivity remains the main ingredient to create a healthy recipe of not giving up in crisis.
People posting messages on social media brands are coming forward to bring a positive sentiment among people during these troubling times. And amidst the global challenges posed by COVID-19, brands are trying to spread positivity through various campaigns.
Mankind Pharma has come up with #Thanksforbeingmyfamily – a short film that showcases the hard work done by doctors and medical staff for the society.
Mankind Pharma CEO Rajeev Juneja says: “With the exponential rise in coronavirus cases in our country, we should acknowledge our medical fraternity like doctors, nurses and paramedics for their fighting spirit and selfless services. Let’s all of us follow required guidelines and help them by taking care of our own self.”
#Thanksforbeingmyfamily resonates everyone's thoughts of saluting the medical personnel, who are not giving up even in the adverse situation.
The COVID19 virus has been affecting hundreds of thousands of people and is having a growing impact on the global economy.
Says Metro vice president – marketing and e-commerce Alisha Malik: “At Metro Brands, the safety of our customers and employees is at the top of the priority list. All necessary safety measures like regular cleaning, sanitization, creating awareness among staff, work from home, setting up helplines internally and many other measures have been taken to ensure the safety of employees. We have also implemented all the best-known safety guidelines available for both employees and customers. It’s extremely important to keep employees motivated as well. Hence, we have been constantly motivating our employees, working from home, to utilise this time to enhance their own skills.”
Private radio network 93.5 RED FM has launched an on-air initiative ‘Care Karona’ that puts the spotlight on spreading authentic information about Coronavirus. Amidst the ongoing global health crisis, it has become more important to protect and safeguard everybody irrespective of their professions. With a similar vision, RED FM is encouraging its listeners to become facilitators of correct information by educating their maids, and drivers who are in direct contact with people to contain the ripple effect of virus.
Sarva founder and Diva Yoga co-founder Sarvesh Shashi said, “The Coronavirus outbreak has left many of us worried and restricted to our homes. Although our physical studios are currently non-operational, we have launched special online classes and a gratitude feature for those who wish to stay at home and practice. The classes are not only meant for our members but anyone and everyone who wants to continue their fitness regimen despite being unable to venture out. These are aimed at three things – physical fitness, immunity building and anxiety management. Both SARVA and DIVA yoga are utilising technology in the best possible way to help people achieve this and tide over the crisis.”
Housejoy CEO Sanchit Gaurav has launched a Virus Fumigation Service for offices and homes. “The products we use have proven to be highly effective in curbing the spread of 65 strains of viruses, 400 strains of bacteria and 100 strains of fungi. We are currently providing free services to a few old-age homes and hospitals and in the process of creating a brief guideline for anyone wanting to sanitize their homes."
“We at Munchilicious take this opportunity through our social media posts to create awareness and communicate directing our consumers to stay safe, stay at home and eat healthy. The major purpose is to focus on angles like social distancing, healthy eating and pro tips which are the most needed in this kind of pandemic. It also intends to provide a solution to the eating patterns for all those who are working from home because of this pandemic,” adds SOCH Foods LLP founder Rohit Pugalia
Joining the bandwagon is Schindler India, a provider of escalators and elevators. It has launched an additional employee assistance programme called 'Schindler cares' – a wellbeing initiative.
Speaking about the initiative, Schindler India and South Asia chief people officer Shubha Arora says, “As a leader in employee engagement, we recognise the link between happiness, wellbeing and fulfilment for achieving productivity at the workplace. Schindler India values the wellbeing of its employees and we understand that preventive measures need to be taken to fight this current outbreak of COVID-19.
“Our employees and their families through our Employee Assistance Programme ‘Schindler Cares’ can access wellbeing services confidentially. We are pleased to have partnered with Santulan, and their team of experts to help provide guidance and counselling to deal with life’s expected and unexpected events,” said Arora.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
Brands
TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.
The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.
The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.
Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.
Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.
TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.
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