MAM
Brands get a ride as Wrap2earn and Moove hit the road together
MUMBAI: Advertising is getting a fresh set of wheels. Wrap2earn Technologies Pvt. Ltd. has driven into a new national partnership with Moove, turning some of India’s busiest ride-hailing vehicles into moving media assets across Mumbai, Delhi NCR, Bengaluru and Hyderabad.
Under the agreement, Wrap2earn becomes the exclusive partner managing interior and exterior advertising across Moove’s high-occupancy fleet operating on the Uber India platform. The tie-up transforms everyday commercial vehicles into high-frequency, high-visibility brand touchpoints navigating India’s most congested urban corridors.
The deal lands close on the heels of Wrap2earn securing exclusive advertising rights on the Uber Shuttle fleet nationwide, sharply expanding its footprint in the fast-growing transit media space. With both Uber Shuttle and Moove now on board, the company is building a sizeable mobility-led advertising ecosystem designed for scale, repetition and urban impact.
What makes the partnership tick is utilisation. Moove operates one of the country’s highest driver-occupancy fleets, ensuring vehicles spend more time on the road than parked off it. Wrap2Earn plugs into this constant movement to deliver consistent brand exposure, converting kilometres travelled into measurable media value. The result is a performance-led alliance built around visibility, frequency and reach.
Announcing the partnership, Wrap2earn founder and CEO Elmer Dsilva said the collaboration strengthens the company’s ambition to build India’s most impactful transit media network, pairing Moove’s fleet performance with Wrap2Earn’s growing mobility portfolio.
Moove regional managing director for India and South Asia Binod Mishra noted that the partnership opens up a premium advertising channel while creating incremental earning opportunities for drivers, positioning the fleet as a credible route for brands looking to engage urban and high-value audiences. Director of operations Naved Ansari added that the model supports Moove’s longer-term goal of improving customer earnings as drivers move towards eventual vehicle ownership.
For advertisers, the pitch is straightforward: city-wide exposure, repeated impressions, premium routes and data-led reach, all delivered through vehicles that rarely sit still. As mobility-first advertising gains momentum, the Wrap2earn–Moove alliance signals that the fastest-growing billboards in Indian cities may no longer be fixed to a pole, but rolling through traffic instead.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
MAM
Meta appoints Anuvrat Rao as APAC head of commerce partnerships
At Locofy.ai, Rao helped convert a three-year free beta into a paid engine, clocking 1,000 subscribers and 15 enterprise clients within ten days of launch in September 2024. The low-code startup, backed by Accel and top tech founders, is famed for turning designs into production-ready code using proprietary large design models.
Before that, Rao founded generative AI venture 1Bstories, which was acquired by creative AI platform Laetro in mid-2024, where he briefly served as managing director for APAC. Alongside operating roles, he has been an active investor and advisor since 2020, backing startups such as BotMD, Muxy, Creator plus, Intellect, Sealed and CricFlex through a creator-economy-led thesis.
Rao spent over eight years at Google, holding senior partnership roles across search, assistant, chrome, web and YouTube in APAC, and earlier cut his teeth in strategy consulting at OC&C in London and investment finance at W. P. Carey in Europe and the US.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
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