MUMBAI: Boult is turning up the volume in India’s wearables market, emerging as the fastest-growing brand in the True Wireless Stereo (TWS) segment. According to the latest International Data Corporation (IDC) report, Boult recorded an impressive 52 per cent growth in shipments, even as the overall wearables market faced an 11.3% year-on-year (YoY) decline. The brand’s market share rose from 9.7 per cent in 2023 to 12.9 per cent in 2024, solidifying its position as India’s leading homegrown TWS brand.
Despite a tough landscape where smartwatch shipments plunged by 34.4 per cent and earwear grew only 3.8 per cent YoY, Boult defied the trend with double-digit growth. The brand’s total market share increased from 6.9 per cent (CY23) to 8.6 per cent (CY24), while its TWS market share jumped from 10.7 per cent to 13.0 per cent, reflecting a 32.8 per cent YoY growth.
Boult founder Varun Gupta remarked, “Our success in the TWS and wearables segment is a result of our unwavering focus on innovation, design, and quality. We are committed to offering top-tier technology at accessible price points while continuing to strengthen our presence in India’s manufacturing ecosystem.”
Boult’s financial performance also hit high notes, with Rs 600 crore in revenue for 2024-25 and projections to surpass Rs 800 crore in the current fiscal year. Its Gross Merchandise Value (GMV) has crossed Rs 1,000 crore, reinforcing its strong consumer demand and market influence. Strengthening its premium positioning, the Boult x Mustang collaboration has fuelled a 10 per cent market share rise in the Rs 1,500 – Rs 2,000 TWS segment.
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