Borosil turns up the heat with festive radio campaign across North India

MUMBAI: When the Diwali lamps are lit, Borosil is making sure the kitchens sparkle too. The beloved Indian kitchen brand has launched a festive radio campaign running till the festival of lights, highlighting its latest range of cooktops and appliances. The initiative aims to stir up excitement, strengthen brand visibility, and connect with families during the season of celebration.

The campaign is airing on Radio Mirchi across key North Indian cities, including Delhi, Gurgaon, Faridabad, Ghaziabad, Meerut, Chandigarh, Ludhiana, Patiala, Jalandhar, Amritsar, Jaipur, Lucknow, and Kanpur. With short ads, festive jingles, and lively RJ conversations, Borosil is reaching millions of listeners, adding flavour and energy to kitchens bustling with sweets, snacks, and festive meals.

Central to the campaign is Borosil’s range of stainless steel and glass-top cooktops, prized for durability, safety, and sleek design. Toughened glass adds elegance, while high-efficiency brass burners ensure faster cooking. Complementing these are Borosil’s modern appliances, including mixer grinders, OTGs, juicers, air fryers, and electric kettles, designed for both power and convenience. From preparing festive sweets to air frying snacks, the brand promises to make holiday cooking effortless and enjoyable.

Speaking about the campaign Borosil Ltd VP for marketing Barnali Shankar said, “Festivals in India are about joy, togetherness, and the food we lovingly prepare for our families. Borosil cooktops and appliances make cooking faster and easier, so families can spend more time celebrating with their loved ones.”

With efficiency, style, and performance at its core, Borosil is positioning itself as a festive kitchen companion. By simplifying cooking during the most cherished season of the year, the brand is ensuring that celebrations are filled with laughter, love, and memorable culinary moments. Consumers can explore the festive range at leading retail stores and e-commerce platforms, making this Diwali a truly deliciously easy one.