Mumbai: The integrated agency was launched at an event on Thursday, 27 July, where it raised the curtains off its ethos in the company of several industry stalwarts – including Infectious’ Nisha Singhania, Ramanuj Shastry and as well as well-wishers from companies like L’oreal, Meta, Mercedes Benz, IDFC First Bank, Aditya Birla Health Insurance, and Paranjape Constructions, among others.
Commenting on the intent behind Human, the founders said “We have always been conscientious workers. And we want to keep that part of ourselves alive, no matter what. So, we etched that spirit into our baby’s name – to always remind us what we’re here to do.”
The agency aims to follow a collaborative model, where they can partner with best-in-class talent for every brief.
“The goal right now is to create stunning work that reflects the ethos of Human. And we believe the collaborative approach will propel us in that direction”, added Raheja.
“In an age of data and algorithms, it’s important to remember that behind every click, there’s a human heart that’s beating – that is our holy grail,” said Khan.
Khan and Raheja have a collective experience of over 25 years in the business and have worked on some of the biggest brands in the past – from the Tata Group, UltraTech Cement and Netflix, to Future Group, Inorbit Malls, and Mahindra, among numerous others. The duo has been featured in Best Media Info’s Rising Stars column and were formerly Infectious’ Heads of Art and Copy respectively. Over the years, they have garnered over 50 industry awards for their work across brands.
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