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Bonanza awaits consumer electronics companies this cricket season

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MUMBAI: The cricket World Cup and IPL 4.0 are expected to bring big smiles on the faces of consumer electronics companies. In order to cash in as the cricket fever grows, they have come out with finance offers among other things.


According to Consumer Electronics and Appliances Manufacturers Association (CEAMA) spokesperson Pradeep Kumar, the market size for Flat Panel Display is estimated to increase to 4.5 million units in 2011 on the back of the cricket season, up from 2.8 million units in 2010.
 
“The ICC Cricket World Cup is one of the biggest sporting event and as an industry we are certainly bullish on sales across verticals. However, the focus will be on the Flat Panel Display range (LCD + Plasma). We are expecting a good growth in TV sales and companies have launched various promotional offers in this segment. As the World Cup matches will be telecast in High Definition format, we are expecting growth in sales of HD Ready and Full High Definition TV as well,” Kumar says.


Many companies expect their sales of flat panels to double during the cricket season compared to the same period last year. To celebrate the World Cup, Haier is offering a four-year warranty on LCD and LED models. It expects the cricket season to boost the sale of its television sets by 30 per cent. Haier is expecting to sell 75,000 units of LCDs and LEDs for the first quarter ending 31 March, says a company spokesperson.
 
LG is running its Infinia Cricket Fever Offer and is looking at selling around 30 per cent of its flat Panel TV sets during the cricket season. LG expects its flat panel sales to double during the cricket sesson compared to the same period last year. It is offering various goodies including a free Blu ray player with the purchase of a 3D LED TV. It is giving a finance scheme where a customer pays 11 per cent down payment and the rest in 11 installments with no interest.


LG India business head, home entertainment Rohit Pandit says, “As the World Cup matches will be telecasted in High Definition format, we are expecting growth in sales of HD Ready and Full High Definition TV as well. We are expecting a 100 per cent growth in FPD sales over the same period last year.”


Samsung echoes a similar sentiment in terms of sales expectations, saying that the first six months of 2011 will account for close to 45 per cent of its flat panel TV sales thanks to the cricket season. During the cricket season it too expects sales to double compared to the same period last year. Samsung also offers zero per cent finance
 
Any customer buying a Samsung Flat Panel TV needs to pay Rs.1999 at the time of purchase and carry home his/her Samsung Flat Panel TV. The balance amount needs to be paid by the customer in 17 equal, interest free installments with no processing fee being charged.


Samsung India deputy MD R. Zutshi says, “Our Full HD Flat Panel TV along with the Dish TV HD DTH offer coupled with our attractive zero interest finance offer is a great value proposition for our consumers and is designed to provide consumers with a true to life, HD viewing experience. The bouquet of HD channels being made available to consumers by Dish TV will provide them the rich experience of HD as never before. Based on our consumer offers, we are looking at a 100 per cent jump in our Flat Panel TV sales during the promotion period.”


Not to be left out, Videocon has launched the ‘Videocon Gold Cup‘ scheme. On every purchase of Videocon LCDs, LEDs, D2H Satellite LCD and Split ACs in this Cricket Season, customers get a scratch card which can provide them a chance to take home pure gold (22CARATE ) free. The scratch cards also promises other assured cash prizes up to Rs 8,000.


Videocon Group CMO consumer electronics and home appliances business Anil Arora says, “Videocon for the last 25 years prides itself in constantly engaging with its customers by offering unique experiences and value propositions that exceed market expectations. The “Videocon Gold Cup” Offer will delight our patrons who are passionate about Cricket.”


The offer is valid till 2 April 2011. The company is also organising a free service camp for Videocon TVs and Air Conditioners till 15 February 2011.


All companies are unveiling new ranges of television sets capitalising on the fact that the World Cup will be shown on HD for the first time.


Toshiba has unveiled its range of Power LED TVs while Panasonic has reduced the prices of all its LCD television models by three per cent. A 32-inch Panasonic LCD TV is now available at nearly Rs 24,000.


As had been reported earlier by Indiantelevision.com, Sony India has roped in Indian skipper Mahendra Singh Dhoni as its brand ambassador. It will splurge Rs 1 billion towards marketing even as the company is looking to sell 250,000 units of Bravia HDTVs during the cricket season.


Onida expects sales during the World Cup to rise by at least 40 per cent. It has worked out a finance scheme called ‘Pay per Inch‘ for customers purchasing an Onida LCD or LED TV. The per-day EMI outflow has been worked out to be equal to the screen size of the LCD/ LED TV. Like some of its rivals, Onida is also providing a zero per cent finance offer on all Onida LCD/LED TV models. These offers will be available till 31 March 2011.

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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