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Bombay Dyeing and TOI urge India to #TakeBackSleep

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MUMBAI: Bombay Dyeing, India’s most trusted brand in Home Décor along with The Times of India, India’s largest English newspaper daily, have joined hands to launch a unique cause called #TakeBackSleep. Launched just before Diwali, #TakeBackSleep highlights the importance of adequate sleep for physical health and mental agility and calls attention to the apathetic attitude that young adults have towards their sleep routines. Excessive use of screens, work and social stress, work life imbalance, unhealthy lifestyle habits etc. are leading causes of poor sleep habits. In a world where millennials glorify the ‘sleep less culture’, there is a pertinent need to educate and sensitize the generation about the need for adequate sleep.

Sleep deprivation and sleep related disorders have emerged key factors that are directly and indirectly leading to physical and mental health issues among the urban Indian population. As a parent or care-giver, one is very sensitive to sleep habits of their wards. Parents monitor the child’s screen time and their sleep routines. However, the same adult is careless about own sleep routines. Sometimes there is even a misplaced pride in sleeping less or being sleep deprived. The problem becomes more complex as there is a serious reservation, bordering shame, in talking about sleep disorders. 

The multimedia campaign aims to make India realize the need for proper sleep habits, and not fall into a ‘sleep debt’. It will engage with the millennials across print, radio, digital and television. Through a series of short films, conversations, interviews anddebates, #TakeBackSleep is designed to educate, sensitize and showcase the need to adopt good sleep habits along with diet and fitness routines. The campaign dons an optimistic and sensitive tone as it presents relatable situations from daily lives of millennials when they have been neglecting sleep. The campaign is supported by a panel of sleep experts to share deep insights and advise on good sleep habits. Aninteractive Sleep Quiz has been designed keeping in mind the modern lifestyle habits. Using contemporary scenarios, this Sleep Quiz draws attention to triggers for sleep deprivation. Visit www.takebacksleep.org and take the Sleep Quiz.

Speaking about the campaign, Jeh Wadia, MD of Bombay Dyeing said, “For 140 years Bombay Dyeing has provided comfortable sheets, duvets, pillow cases, mattresses and pillows that have helped millions of Indians to have a sound sleep. As a market leader, I feel it is incumbent on Bombay Dyeing to make everyone realize the importance of 8 hours of sleep – 1/3rd of our lifetime. And by the way it is one of the longest and most consistent activity in our lifetime.Our internal research shows that millennials are sleep deprived due to variety of reasons. Bombay Dyeing presents #TakeBackSleep campaign, where we intend to educate the virtues of adequate and sound sleep. My biggest learning is that leading a fit lifestyle is not limited to working out, eating healthy and meditating, it is also about giving your body the rest. I choose to spend 1/3 of my lifetime with Bombay Dyeing, I hope and suggest you do too.”

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Speaking about the initiative Dr.Aloke Banerjee, CEO-Retail,Bombay Dyeing said, “The statistics on sleep debt was quite astonishing and we knew that we could help make adifference. #TakeBackSleep is an endeavour towards building a fitter and healthier India,especially the urban Indian population. Keeping in mind our aim, we are glad to havepartnered with The Times of India to help extend the reach of our campaign across thenation.”

Excited about this initiative, Sanjeev Bhargava, Director, Brand TOI, said, “As India’s largest news media brand, it is our responsibility to enable a better India. However, in the relentless pursuit of growth and glory, the millennials often compromise on sleep hours. A positive mind and a healthy body are essential for a prosperous future. And, we cannot achieve that if majority of India is sleep deprived. We hear a lot of chatter around diet and fitness routines, but we rarely read about the need to rest and sleep well. Therefore, we are glad to partner with Bombay Dyeing for this campaign that rightly urges the ‘always-on’ generation to adopt good sleep habits, so that they rest well and are ready to soar higher echelons of success.”

A good night’s sleep is incredibly important for one’s health, but often that is not given the due importance. Today’s generation is always on the move, packing in more every day, stretching the work hours, socializing and hooked on the screens. There are reams of literature and content created every single day to educate on better nutrition, fitness regimes, workouts, stress management, weight loss and preventive health care. Yet, there is hardly any talk of better sleep management and the ill effects of sleep deprivation. Taking this conversation ahead, and reinstating the importance of good sleep habits, the initiative is geared to jolt people out of their neglectful sleep habits and urge them to re-think their sleep patterns and make good sleep habits a part of daily routine. 
 

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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