MUMBAI: In a fresh digital blitz, Danone India’s nutrition heavyweight Protinex has enlisted a trio of household names — Bipasha Basu, Sania Mirza, and Ravi Kishan, to spotlight one of India’s quietest health crises: the daily protein gap.
With over 70 per cent of Indian adults failing to meet their protein needs and 90 per cent unaware of it, Protinex’s latest campaign cuts through the noise with slice-of-life moments that hit close to home. From Bipasha balancing shoots and wellness, to Sania navigating motherhood with self-care, and Ravi Kishan sounding the alarm on counterfeit nutrition, each narrative champions authentic, informed choices in a world buzzing with quick fixes.
Wrapped in relatable storytelling and by the brand’s 65-year-old legacy, the campaign nudges Indians to stop sleepwalking through their diets and start reading the fine print, especially when it comes to protein.
More than just a star-powered health plug, the campaign aligns with Danone’s global mission to democratise health through food. With a sharp focus on authenticity, accessibility, and awareness, Protinex is doubling down on its promise to make protein-packed living an everyday, no-fuss habit across Indian households.
Because when it comes to health, shortcuts don’t cut it and protein isn’t optional, it’s essential.
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