MUMBAI: BharatPe has roped in seasoned marketer Shilpi Kapoor as its new head of marketing, marking a strategic move as the fintech player sharpens its brand play and digital growth strategy.
With over two decades of experience across powerhouse brands, Kapoor joins BharatPe from Airtel Payments Bank, where she served as chief marketing officer and helped position it as one of India’s leading digital financial institutions. Her standout contributions included creating the ‘Safe second account’ category and scaling the bank’s active user base to over 100 million.
Before Airtel, Kapoor made her mark at American Express, Renault, Godfrey Phillips, Bharti Airtel, and Coca-Cola, driving some of the most memorable brand stories in recent years. From leading Amex’s ‘Don’t Live Life Without It’ campaign to launching Renault KWID into India’s fast lane, her track record reflects a flair for insight-led, high-impact marketing.
At BharatPe, Kapoor will oversee brand strategy, integrated marketing, and digital engagement across the company’s growing portfolio.
BharatPe CEO Nalin Negi said, “We are building a digital-first financial ecosystem that merchants and consumers can trust. Shilpi’s expertise in scaling iconic brands will help us deepen engagement and drive our next phase of growth.”
Sharing her excitement, Kapoor said, “BharatPe has been a game-changer for digital commerce in India. My goal is to strengthen its brand trust and cultural relevance while empowering millions of merchants and consumers nationwide.”
Her appointment underscores BharatPe’s focus on consumer-centric storytelling and brand-led growth, as the fintech firm gears up to expand its footprint in India’s rapidly evolving digital finance landscape.
With Kapoor at the helm of marketing, BharatPe seems ready to add a fresh coat of brand brilliance to its growth story.
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