MUMBAI: Bengaluru is having a missing persons crisis on hoardings, not in homes. Over the past few days, the city has been plastered with giant posters screaming, “Atul’s wife is missing”, “Senthil’s wife is missing”, “Ravi’s wife is missing” and the list keeps growing. The stark black-and-white designs, with no logos, hashtags or explanations, have thrown the city into a frenzy. Commuters stuck at signals, social media scrollers, and even seasoned ad-watchers are scratching their heads. What started as a handful of sightings has snowballed into a full-blown urban mystery, with new “missing wives” appearing every passing day.
Famed photographer Atul Kasbekar joined the fun on Instagram, posting the hoarding with a tongue-in-cheek plea for help and a “suitable reward.” Influencers including Eshwar Go, Haripriaa Kulkarni, and Sariflog have also jumped into the conversation, their posts amplifying the intrigue to thousands of followers.
From Koramangala to MG Road, speculation is rife: is this a cheeky ad campaign, a guerrilla social message, or a true-blue whodunnit? While Instagram threads and WhatsApp forwards are brimming with theories, nobody has cracked the code just yet.
For now, Bengaluru’s skyline is dominated by the mysterious “missing wives” and the only thing multiplying faster than the hoardings is the curiosity. One thing’s for sure: until the reveal, the city won’t be missing this story.
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