Connect with us

MAM

Beluga Signature bartender program 2020: It is all about balance

Published

on

MUMBAI: For the fifth year running, a luxury Russian vodka brand – Beluga – announces long-awaited launch of their annual international bartending program Beluga Signature. This multistage on-trade initiative encompasses an exclusive pop-up Bartending School and creative competition across seven major markets in the world.  

Top-level bartenders from Russia, France, Germany, UK, Spain, Italy and India will be challenged to win an opportunity to receive a one-week internship in one of the 50 World’s Best Bars upon one’s choice.  One representative from each country will travel to Saint Petersburg in September 2020 to represent their state and venue and compete for the title of Beluga Signature Global Ambassador for one year. With this title, the sole Beluga Signature Champion 2020 will collaborate with Beluga the most significant global industry events (Bar Convent Berlin, Tales of the Cocktails, Bar Convent Brazil) as well as promote the program next year.

Unlike many other competitions, Beluga Signature rewards most of the participants at the early stages. Those entrants, that submit their recipe through www.beluga-signature.com by March 3rd, 2020 will be shortlisted down to 30 best and get a full day of exclusive education from the spirits scene guru and Beluga Signature Educational Director Philip Duff, world renowned “star”-tender Remy Savage (formerly The Little Red Door , Paris & Artesian, London, currently Bar Nouveau and Le Syndicat) and Beluga Signature 2019 winner Lucia Montanelli (The Bar  at the Dorchester, London).

The entry theme of this year is “The Balance”. Participants are required to create a cocktail that will represent an idea of the perfect balance translated into the drink. Balance between East and West, sweet and salty, water and fire or any other of their own choice. The recipe shall mandatorily contain one ingredient from the region the bartender represents or originates from and no more than 5 ingredients in total. The cocktail entry has to be supported with a story in English that explains how the theme of “The Balance” has been approached by the competitor.

Commencing at the beginning of April, Beluga Signature Bartender School is a one day educational pop-up event in each of the 7 countries, which is aimed at contributing to the bartending community education, while pushing the boundaries of creativity and high-end mixology. To make sure all masterclasses deliver up-to-date knowledge and deep research of the latest trends, Beluga vodka traditionally engages award-winning speakers from all around the world.

Advertisement

Over the past years, the program has been mainly centered on Luxury, which is in Beluga vodka DNA. How to run a profitable high-net worth bar, deliver luxury experience to guests, read your guests emotions and use cutting edge-technology and experiential serves to impress them.

“This year we will take this idea even further.” –says Philip Duff. “We are going to talk about The Balance, since it in many ways defines luxury. The topic will be emphasized through several pillars of education, where we discuss creating balanced, innovative and luxurious cocktails using wide spectrum of tastes & aromas, about balancing luxury cocktails and ingredients to create total drinks offerings that are both profitable for the bar and affordable for the guest. On top of that we will pay tribute to those who build hospitality industry, every day working long hour behind the stick, facing challenges. This will be about creating and maintaining work-life balance for staff, managing harmonious diversity, and serving shareholders and the community equitably.’ – concludes Duff. “Needless to say, everyone who gets through the initial shortlisting to attend these private seminars is a winner already!” 

Following the educational stage, all the School attendees will receive a creative task to upgrade their entry cocktail in a certain way and pass online selection through www.beluga-signature.com website. 10 shortlisted contestants from each country will present their creations in front of the panel of judges in June. Right on the spot, based on performance, skills and knowledge, the only winner will be crowned the Country Champion and start packing bar tools for the unforgettable trip to Russia.

Later in the year, 7 Global Finalists will meet each other and share an incredible Saint Petersburg experience, as well as take part in the Beluga Signature Grand Final competition on September 9th, 2020.

Advertisement
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

Published

on

MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

Advertisement

Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

Advertisement
Continue Reading

Brands

Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

Published

on

MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

Advertisement

Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

Continue Reading

MAM

Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

Published

on

MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

Advertisement

Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

Advertisement

As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

Continue Reading
Advertisement CNN News18
Advertisement whatsapp
Advertisement ALL 3 Media
Advertisement Year Enders

Trending

Copyright © 2026 Indian Television Dot Com PVT LTD