MUMBAI: BBC Worldwide has promoted Sunita Rajan to BBC Advertising SVP Asia.
Formerly BBC Worldwide VP of ad sales Asia for channels, Rajan reports to BBC Advertising executive VP, GM Chris Dobson. She will continue to be based in Singapore.
Dobson said, “Sunita has been instrumental in the growth of BBC Advertising’s business and has led strong growth of our advertising revenues in Asia. As our business further expands to include Lonely Planet and branded content, Sunita‘s leadership in this key region is even more important”.
Part of the BBC Worldwide’s senior management team, her new Asia-wide remit includes overseeing all advertising activity across BBC Worldwide‘s commercial businesses on multiple platforms. This includes television, online, mobile products such as World News, BBC.com, Worldwide Channels, Lonely Planet and BBC Mobile – under BBC Advertising, the newly launched the bespoke internal sales house for all wholly owned and operated BBC assets.
“BBC Advertising enables us to position our broad and exciting ad sales opportunities in a way that allows brands to connect with a quality audience across multiple platforms. With Sunita’s expertise and knowledge, we are well-placed to offer our clients even more complete solutions to their advertising and brand communication needs across Asia,” adds Dobson.
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