MUMBAI: Bajaj Allianz is set to kick off a new ad campaign that has been conceptualised by Batey India.
The objective of the 360 degree campaign is to create a new retirement category-‘RetireRich’.
The target group the company wants to address is SEC A, B, and urban population in the age group of 30-40 years. People who appear to be in the prime of their life – preoccupied by their needs and ambitions of today – are the one who fall under the target group category.
The campaign aims at provoking a thought in the mind of today‘s young adults, the 30 plus generation who are consumed by their life today but often don’t plan for a life post working by telling them that desires never stop in life, but income does. Hence, bringing out the need to plan for the golden years of their lives.
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