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B2B SEO Tips to Grow Your Business

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Meta: SEO remains the bedrock of online visibility. If you want to be found by your ideal customers, here are B2B SEO tips to keep in mind.

Do you want to know what the B2B SEO fuss is all about? 

Research shows that sites that rank first on search engine results have over a 30 percent click-through rate.

For any marketer, more click-throughs mean higher reach, greater awareness, and the opportunity to capture leads and make sales.

So if you’re looking for B2B SEO tips and other digital marketing strategies to help you reach B2B customers, we have just the thing. 

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1. Search Engine Optimization

SEO can be tough to crack and undoubtedly many marketers’ nightmare, considering the not-so-easy-to-understand algorithms.

But here is the thing, very few people venture beyond the first page. They will mostly refine their search or ask different questions. 

So one thing is clear, the higher your company’s website ranks for search queries related to your solutions, the more traffic you get. 

Here are some B2B SEO tips to help you with that:

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● Leverage local searches by listing your company in Google My Business, Bing Places, and other relevant online directories. Complete the listing profile in its entirety to optimize visibility in local searches.

● Keywords are still key. Rather than focusing on individual words, go for phrases. For example, an accounting firm may consider phrases like “Best accounting firm in_______(your city/town),” “Bookkeeping services in _______(city/town)”, etc 

● Go Take advantage of easy opportunities by incorporating medium search volume keywords. The competition is lower and you’re likely to rank higher with them.

● Position keywords in strategic places, including the title of the post, naturally within the content, in headings, alt tags, and meta tags. 

● Do your best to acquire backlinks from authoritative but relevant sites. It tells search engines you’re an authority worth reckoning.

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● Try ranking for featured snippets by answering compelling questions in your content. Since featured snippets show up at the top of search results, you’ll likely attract organic traffic.

● Improve mobile friendliness and page loading times. Slow loading pages have higher bounce rates and search engines interpret this to mean the site is not of high quality.

2. Email Marketing

How many emails are in your inbox? How many have you received today? 

Probably more than a couple, and a bunch of them came from brands promoting their products/services, right?

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For years, marketers have leveraged the power of email marketing to boost awareness, build trusting relationships with customers and encourage sales.

And rightly so, because done right, email marketing can produce phenomenal ROI of up to 4400 percent. That’s roughly $44 for every dollar you spend on the campaign.

Here are tips to help you maximize returns on this strategy:

● Build your email list: It’s tempting to buy a list, but those brands don’t know you and are likely to unsubscribe or label you as spam. Build your own list by getting valuable content, or offering newsletters. This way, you’ll have obtained permission to message your subscribers.

● Personalize the messages. Create unique experiences for your audience by personalizing their journey. Let your emails target the stage they are at, address them by name, and avoid using faceless/nameless generic company emails. 

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● Make the emails interesting by incorporating emojis. That’s right, your audience may be B2Bs, but it is humans handling the work. Emojis may help give your brand some personality and open doors to connect with audiences.

● Add user-generated content in your email. When consumers share their experience with your brand/solutions, it pushes up your credibility. Audiences are likely to interact or make a purchase when they read about other users’ experiences.

3. Cold Calling

From introducing your brand, promoting new offerings, or straight up making sales, cold calling is a top strategy for getting the message across.

In a space encompassed by technology and self-teaching, this strategy allows you to make human connections and build lasting relationships with customers.

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That said, you can’t just wake up one morning and make random calls to random business—you’ll just fall on deaf ears.  

Consider the following practices

● Research the prospects. Tracking down information about their business, industry, and challenges allows you to deliver value and hold their attention.

● Work on your opening line. Let your opening line revolve around a key challenge faced by similar businesses and how your solutions improved their situation.

● Overcome call reluctance. Studies show that up to 40 percent of salespeople (regardless of experience) go through call reluctance. Truthfully, no one enjoys being rejected. Overcome this reluctance by focusing on the successes you’ve made and maintaining a positive attitude.

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● Have an outline of the things you want to say, to help keep the call in perspective, ensure you cover all areas, and ask for your goal.

● What is your goal? Do you want to book an appointment for another meeting, arrange a demo, or get the prospect to sign up for a free trial? Whatever it is, go for it.

4. Use Social Proof

Did you know that up to 50 percent of consumers who read positive reviews about a business will visit its website? 

A further 93 percent state that online reviews (read social proof) influence their purchase decisions.

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Pricing aside, customers appreciate a good experience and they will look for proof that your solutions work as you say, or better. 

This proof mostly comes from previous or current users.

Here are some applications of social proof:

● Display the names of brands you’re serving (or have served) on your website.

● Share testimonials of happy customers.

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● Show pictures of customers using your products/services

● Request satisfied customers to share videos talking about your solutions

● Create case studies of unique clients. The reason we say “unique” is because there are far too many generic case studies available and they may not impress/impact potential customers.

● Tout the number of sales made to emphasize popularity.

5. Run Virtual Events

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With some sense of normalcy returning to business circles, some brands don’t see the need to engage in virtual events.

Well, new research shows that 45 percent of all future B2B events will happen virtually. So if you have been holding off, now is the time to join the bandwagon.

There are tons of reasons virtual events retain their popularity.

Thanks to virtual event technology, companies can reach wider audiences, spend less on overheads and share on-demand recordings with prospects at a later date.

Through online registration, downloads, or logins, a business can capture leads and track the event’s success. This allows you to create smarter strategies for upcoming events. 

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As with other strategies, there are challenges that come with virtual events and you’ll need to address them if you want to be successful.

● Attendee Fatigue. Every other company is running virtual events, so the fatigue is real and attendees are becoming extremely choosy about which ones they will attend. Do fewer events and be strategic about the timing.

● Consider your end goals when choosing virtual event software. Some are relatively cheap but offer little much in terms of engagement and there are expensive options that come with extra, but highly useful features.

● Attendance and engagement. Promoting your event can pose a challenge, but even when you have attendees, they can get bored and leave. Include live chats, Q&A sessions, surveys, and polls to engage your audience.

● Onboarding speakers. Teach the speakers how to operate the software to avoid mishaps when you go live. Consider inviting industry analysts and experts to attract decision-makers.

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Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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