Asian Paints rolls out new TVC

MUMBAI: Asian Paints has rolled out the Apex Ultima campaign. Conceptualized by Ogilvy Mumbai, the brand will be focusing on pushing Asian Paints‘ colour stay property.
 
Says Asian Paints VP sales & marketing Amit Syngle, “The new Apex Ultima film has been targeted at the high end consumer who has a taste of good living. The communication focuses on showcasing the ‘colour stay‘ property of the brand through an engaging film.” 
 
Adds Ogilvy Mumbai SVP Deepika Tiwari: “In this film we have communicated a simple promise ‘come what may Apex Ultima from Asian Paints is a paint that stays.”