MUMBAI: Arrow is stitching style and sophistication together with its latest campaign, Tailored for the Good Life, starring Vedang Raina and Khushi Kapoor. Set against the vibrant streets and chic apartments of New York City, the campaign celebrates Arrow’s American heritage while bringing a fresh, modern twist to menswear.
Vedang Raina embodies the quintessential Arrow man: confident, charismatic, and effortlessly stylish, while Khushi Kapoor adds her own flair and elegance, making her debut with the brand. Together, they capture a lifestyle that’s not just successful, but truly well lived, blending playful chemistry with aspirational fashion.
Arrow India CEO Anand Aiyer said, “This campaign bridges our rich heritage with the aspirations of today’s men. Vedang and Khushi perfectly capture the modern consumer who values style, confidence, and authenticity.”
Vedang Raina shared, “Arrow celebrates confidence and individuality. The campaign shows fashion that works as hard as you do, from sharp workwear to everyday looks with personality.” Khushi Kapoor added, “It’s about celebrating who you are and enjoying every moment in style. Arrow feels modern, relatable, and full of aspirational energy.”
Closing with Arrow’s signature tagline, Tailored for the Good Life, the campaign reinforces the brand’s promise: fashion that evolves with its consumers while staying true to its timeless elegance.
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