MAM
Appliances – The future
Mumbai: Home appliances are revolutionising domestic life. They are now offering seamless connectivity and advanced automation for enhanced convenience and efficiency. With advancements in smart technology, expect more and more appliances that seamlessly integrate into interconnected homes, offering unprecedented automation and customization.
More and more manufacturers and consumers are beginning to focus on appliances that can reduce energy and water waste. The newer generation of consumers is extremely eco-friendly and much more mindful of the problems of the planet.
From my over three decades of experience handling electronics, mobiles and appliances and studying current trends, I believe two key technologies are likely to shape the future of home appliances more and more – a) Combination of AI and IOT, and b) Brushless Direct Current Motors (BLDC)
Most smart devices are based on a combination of AI and IOT technologies. Such technologies make it easy for consumers to communicate with the devices remotely. One’s home lighting or AC can turn ‘ON’ automatically before one returns home, or our smart fan can adjust its speed per our customized settings during night-time. All such features are the gift of these modern-day technologies.
Brushless direct current motors end up saving a lot more energy. Since these motors are brushless, they utilize maximum power without wasting energy in the form of heat. Therefore, they provide more output than traditional home appliances.
Gesture control and voice activation is also the way forward.
Right from big to small home appliances, consumers are looking for smart devices for a smooth and easy user experience. From smart fans to mixer grinders and coffee machines to body care appliances, AI is integrated into many devices to give scalable and personalized experiences to consumers.
With increased awareness regarding environmental issues, it is imperative that technology start focusing on energy-efficient and sustainable appliances. The power consumption of energy-star-rated appliances is less, and so are the green-house gas emissions. One gets to see a lot of advancement in the material and design of appliances. However, much more care needs to be taken to reduce the environmental impact of disposal and manufacturing.
As technology advances and startups continue to disrupt the space with innovative products, the trend of smart appliances will only gain momentum. Larger companies will follow suit, and smart appliances will eventually become a staple in homes worldwide. For tech-savvy individuals, working couples with busy schedules and small families, smart appliances will provide valuable assistance without the need for hiring expensive help.
The ultimate vision is a fully automated home, where smart appliances collaborate seamlessly to manage chores and daily tasks independently and revolutionize our lives. From managing our energy consumption to optimizing cooking processes, these innovative devices enhance convenience and efficiency. Embracing the era of smart appliances promises a future where household chores are effortlessly managed, leaving us with more opportunities to enjoy life to the fullest.
Premiumization is a trend which is gaining global momentum, be it in housing, cars, appliances, mobiles, electronics or any product category. There is a certain percentage of users who are not shying away from paying extra for better experience, convenience, connectivity and energy efficiency. As newer and more energy-efficient products emerge, not only is there a growing new market, there is also a strong replacement market for older appliances.
Over the long term, caution needs to be exercised as premiumization may turn out to be a difficult strategy to keep up forever.
Industry stakeholders will need to debate between sustainability and technology leadership strategies in the appliances market. Sustainability is not only a buzzword; it is everyone’s responsibility to save our planet for future generations. Hence, many manufacturing industries keep this in mind while designing their products, and consumers prefer to buy sustainable products because of the increase in awareness.
Sustainability is no longer optional for companies if they want continued access to markets. Many countries are mandating that manufacturers comply with carbon mandates. This is done to prevent companies from outsourcing their carbon footprint.
The EU’s Carbon Border Adjustment Mechanism (CBAM), coming into force in 2026, will require importers to the EU to purchase certificates to cover the cost of their emissions at the same level as EU manufacturers.
However, strangely the appliance industry is still largely focused on selling hardware. Service, as understood in this industry, typically means the maintenance, repair or replacement of appliances.
I believe this relationship needs to be re-looked at seriously. It should be focused on specific services that consumers want, such as personalized health and enhanced experiences. Investing in services requires a different mindset and business model. An entire ecosystem of partners and delivery systems, payment systems could be built. Instead of one-off sales, for premium products, services could typically come through a subscription-based plan, with recurring payments and services via mobile apps. The new generation is already used to such models via their mobiles.
Services also have the specific benefit of being highly profitable and are recurring. Nobody looks forward to their next appliance repair.
There are many brands which operate and sell under one global brand name, while some organizations opt for multiple brands under their umbrella. There is no right or wrong answer. It depends on the context and the strategic direction and the tactics which are used on the ground to enable companies to maximize the benefits of whatever direction they choose.
For now, the low-to-mid category brands and new entrants have to re-work their strategies while giving initial push through online channels and also targeting smaller towns.
Competition from unorganised players will always pose a significant challenge for consumer durables brands. In this particular category, after the growth of online, gray players often offer low-cost alternatives imported from other countries with untested quality standards. These players undercut companies that adhere to quality standards. Such products pose a major hazard and risk.
All in all, the next few years look good though margins will remain under pressure and inflationary pressures may slow-down the growth of premiumisation.
The article has been authored by consultant director, SSGM UAE board member, UAE superbrands council member, HBR advisory council, TiE Dubai charter member – Niranjan Gidwani.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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