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And a new journey begins…

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MUMBAI: In June 2012, two senior executives Sudha Natrajan and Raghav Subramanian quit Lintas Initiative Media to commence a new journey together. The duo had announced the launch of their new venture named TMC Corporation.

The media veterans who have a combined experience of more than 40 years in the media industry have launched two businesses under TMC Corp- The Media Consultancy and The Media Café.

The Media Consultancy is a strategic consultancy specialising in new age consumer research, brand and return on investment (RoI) analytics and modelling, media content and training. The Media Cafe, on the other hand, is the first of its kind media, advertising and marketing hangout. It is where industry professionals can bond, learn, gossip and have fun.

Based in Gurgaon, the two have self-funded the entire venture as they wanted complete control of its operations. They are promoting the businesses through word-of-mouth publicity and there is a dedicated FB page for ‘The Media Café’.

Natrajan and Subramanian write about TMC Corp and the idea behind the birth of an enterprise with a twist…

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After spending 20 years each in the industry, we both realised that we were getting a little bored with what we have been doing till now, and that the way forward was to carve out newer challenges for us. Hence was born TMC Corp. While about 80 per cent of our time would go into building our consultancy, which has been constructed in such a way that it addresses the gaps that we have experienced in the media agency product over the years, there was an alter ego that we wanted to satisfy.

The answer lay in The Media Café. The media industry is a people’s industry. The last 20 years we have personally gained the friendship of everyone in the industry. We felt that we needed to give something back, to offer a space that the fraternity can call their own, where they can hangout and feel a sense of belonging. Setting up the Café has also given us the much needed freshness and twist that we needed in the second chapter of our career. We have put this up in nine weeks, a record time for anyone who is familiar with the F&B industry.

Media has come a long way in the last 15 odd years, from a delivery arm within a full service agency to a marketing partner to clients. Primarily because clients realise that media is the biggest cost bucket within marketing. Hence the significance and accountability automatically rises.

This growth has also led to challenges. What started with and 2.5 per cent– 3 per cent is now hovering around 1 per cent to 2 per cent. So, now with just a thru-put offering it has become hard to sustain, more so with global hawks keeping an eye at the numbers. So gradually ‘value added services’ have found a place within media agencies. This ranges from research to analytics to content and so on. This also adds up as a good pitch conversation (though rapidly there is no differentiation here as well).

The next level of challenge for agencies has been delivering this promise and also selling through to clients. Media agencies find it hard to attract specialized talent in these areas both from a scope and learning perspective, as well as pay scale. This becomes a big hurdle to deliver the services. The other big challenge is of objectivity. Especially when it comes to research and analytics, clients are not very convinced of the objectivity. A marketing mix model might always end up saying client needs to spend more or that there is nothing wrong with the current media mix. Marketers like Unilever have a strict code to work with third party companies for their analytics.

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TMC has the uniqueness with both its founders, having worked in the industry across functions over two decades. The idea is not to fix things (which are where most start ups come from) but to support and work with both advertisers and agencies to create a better space for the brands.

Our offering is across the line support for the thru-put. A sound strategy needs to be backed by research and analytics and a good brand engagement needs to be enabled through content. Our offering is both composite as well as modular. Outside of this, we will be designing varied training modules for both agencies and media owners. Such an offering from one place does not exist. That should differentiate TMC. What we are not is a media planning and buying agency which executes plans for brands.

We are an offering that is complementary to the way the industry is structured currently, and do not intend to displace any existing entity. So, our potential market is fairly large. The field we are playing in ranges from doing projects on content strategy to on-going research and analytics relationships directly with large to medium sized clients, comprehensive strategic solutions either with clients or for them through their agencies and to retainership relationships with large agency houses. This will entail formulating and putting together pitch strategies, value-add to existing strategic challenges with their clients, content/research/analytics solutions, and training – both on functional strategic skills, as well as grooming leaders/aiding succession planning. There are also analytics assignments we are exploring with clients overseas.

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Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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