MUMBAI: Ethnix by Raymond, the ethnic wear arm of the century-old Raymond Group, has opened its flagship store at Viviana Mall, Lake Shore, Thane: a fitting tribute to the city where the brand’s journey began.
The grand launch was headlined by acclaimed actor Amit Sadh, best known for Breathe and Kai Po Che, who cut the ribbon in style. Flanked by 18 models dressed in Ethnix ensembles, Sadh turned heads in a soft pink embroidered Indo-western look from the brand’s cocktail collection.
With over 140 exclusive outlets across 70 cities, Ethnix by Raymond continues to champion traditional Indian wear for every occasion: weddings, festivals, poojas, and beyond. The collection spans regal sherwanis, bandhgalas, kurtas, bundis, Indo-western hybrids, and accessories designed for grooms and their entourages alike.
Speaking at the event, Raymond Group, chief business officer, Vipul Mathur, said, “Ethnix by Raymond is a cultural statement. Our vision is to make ethnic wear aspirational and accessible, while staying true to heritage. This store represents not just fashion, but a celebration of India’s traditions reimagined for the modern man.”
Adding his perspective, Amit Sadh noted, “Ethnix by Raymond strikes the perfect balance of tradition and modernity. Every man will find something here that reflects his personality, whether it’s for a grand wedding or a festive occasion.”
The evening featured a live guitarist, exclusive media interactions, and photo moments that sealed the launch as both a fashion spectacle and a proud milestone for the Raymond legacy.
Leave a Reply