MAM
Americans are fed up with bad ads: Study
MUMBAI: Forty-four per cent of Americans won‘t put up with more than three spam emails or online ads before they ignore a company completely; 83 per cent report irrelevant ads are getting in the way of activities such as working (20 per cent), sex (19 per cent) and sleeping (13 per cent)
InsightsOne, which offers consumer predictive intelligence solutions enabled by big data has announced the findings of its 2013 Bad Ads Survey conducted online by Harris Interactive on its behalf from 27 February – 1 March, 2013 among over 2,100 American adults aged 18 and older. The survey, which was aimed at determining American attitudes and behaviour around the ads they see every day, found that 87 per cent are now putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely.
Almost a quarter (23 per cent) of Americans say that they will do so after seeing just one spam email or online ad, and 43 per cent say they will ignore a company completely after seeing as many as two.
It was also found that annoying ads are pervasive, with 91 per cent of Americans reporting they see them. While email spam and junk mail tend to get the most attention, it was surprising to discover that almost as many Americans are annoyed by website ad spam (52 per cent) as are annoyed by email spam/sidebar ads (55 per cent). Postal junk mail (37 per cent) actually ranked fifth, behind television ads (60 per cent), email spam/sidebar ads, website ads and ads on social media (37 per cent).
The results may create challenges for ecommerce companies that advertise and sell over the web. In fact, 88 per cent of Americans say they have even been “flooded” with online ad spam, and 91 per cent of those say they take action when it occurs. 36 per cent of those who have ever been flooded with online ad spam say they would leave a website because of too many irrelevant ads, and many more would begin to feel that the company doing the advertising doesn‘t respect their time (26 per cent). For email, 60 per cent will unsubscribe from future messages, but a surprising 45 per cent will simply ignore future communications.
In some of the more extreme cases, Americans who are flooded with online ad spam say they would:
- Stop using the product advertised – 14 per cent
- Completely boycott the company doing the advertising – 13 per cent
- Tell their friends – nine per cent
- Respond angrily – five per cent and;
- Hit their computer or mobile device in frustration – four per cent
Men were statistically more likely than women to take certain actions, including stop using the product (17 versus 11 per cent), completely boycott the company doing the advertising (16 versus 10 per cent), respond angrily (seven versus three per cent), hit their computer or mobile device in frustration (five versus three per cent) and especially feel the company doesn‘t respect their time (30 versus 22 per cent).
InsightsOne CEO Waqar Hasan said, “The American people are tired of companies that appear to not respect or understand their needs. The results of the study show that consumers have a real limit on what they‘re willing to put up with, and this very real problem will have a negative impact on a company‘s income statement if they don‘t do something about it.”
The study looked at where the biggest problems are, and what ads people find more annoying. Overall, more Americans get annoyed by irrelevant pop-up ads and lottery scams (both 70 per cent) than get annoyed by:
- Male enhancement ads – 66 per cent
- Emails from deceased African leaders who have left them money – 64 per cent
- Ads for products and services they do not need – 58 per cent
- Female enhancement ads – 54 per cent
Women were more likely than men to be annoyed at both male and also female enhancements ads (71 versus 61 per cent and 63 versus 44 per cent, respectively)
A great number of people (83 per cent) also report that irrelevant ads are actually getting in the way of their activities, such as web surfing (51 per cent), and in another bad sign for ecommerce vendors: online shopping (37 per cent), further demonstrating that when ecommerce sites fail to treat customers as unique individuals and anticipate their needs, they may be damaging their reputation and losing out on extra sales.
20 per cent also report that irrelevant ads get in the way of working, and surprising percentages believe that irrelevant ads have now started to even get in the way of having sex (19 per cent) and sleeping (13 per cent).
“While the results of the study may seem amusing, they point to a real concern in American life. People are fed up with seeing ads and other communications that aren‘t relevant to them as individuals,” added Hasan.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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