MUMBAI: Amazon Web Services has promoted Milind Pande to head of marketing for India and South Asia, as the cloud computing giant seeks to strengthen its grip on the country’s $7.2 billion market.
Pande, who has spent six years climbing AWS’s ranks, was previously head of independent software vendor marketing, overseeing the company’s startup and software-as-a-service portfolio. His elevation comes as AWS faces mounting pressure from Microsoft Azure and Google Cloud in India’s notoriously price-conscious market.
The appointment reflects AWS’s determination to maintain its lead in a region where it has pledged $12.7 billion in infrastructure investments through 2030. Industry insiders suggest Pande’s promotion signals the company’s shift towards a more aggressive, marketing-led growth strategy as artificial intelligence adoption accelerates across Indian enterprises.
Pande brings 16 years of diverse experience spanning telecommunications at Vodafone, media at Viacom18, and consulting at PwC. His track record with Fortune 500 companies and deep enterprise exposure positions him to drive AWS’s next phase of expansion in the subcontinent.
The move underscores the strategic importance of India to AWS’s global ambitions, as tech giants battle for dominance in one of the world’s fastest-growing cloud markets. With competition heating up, Pande’s challenge will be translating AWS’s technical advantages into sustained market leadership through sharper brand positioning and customer engagement.
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