MUMBAI: Alpenliebe has dropped a game-changer for sweet tooths everywhere: India’s first-ever lollipop with a gooey choco core. Say hello to Alpenliebe Eclairs Pop, a caramel-coated candy surprise that oozes rich chocolate at the heart of every lick.
Known for its classic Eclairs with that irresistible molten centre, the brand has now taken things up a stick-literally. At just Rs 5 a pop, the Eclairs Pop delivers indulgence in a pocket-sized, on-the-go avatar. Whether you’re a slow licker or a single-bite rebel, this new launch promises a sugar rush with style.
Aimed at teens and young adults who want their cravings satisfied fast and flavorful, the Eclairs Pop is Alpenliebe’s way of turning an ordinary snack into a cheeky, liquid choco-packed moment of bliss.
“With Alpenliebe Eclairs Pop, our aim was to extend a much-loved experience into a new, convenient format. We know how deeply loved the Eclairs’ choco center is – and this product carries that indulgence forward in every way. Teens and young adults are seeking richer, more immersive treats even in everyday formats—and Eclairs Pop is just that. Not a twist, but a natural evolution of what they already enjoy,” said Perfetti Van Melle India director marketing Gunjan Khetan.
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