MAM
All roads lead to Goafest
MUMBAI: It’s that time of the year again when the who’s who of the advertising and marketing industry ditch their suits and don their sunhats to attend the annual Indian advertising extravaganza Goafest.
Going with the theme ‘Just what you unexpected’, this year’s Goafest promises to be different and exciting. The focus is on listening to advertisers as to where they think media and creative agencies are falling short and what they expect from them.
The knowledge seminars will see global experts discussing issues like maximising the potential of social media, democratisation of creativity, and what great work looks like in the present scenario.
Perhaps for the first time, the festival also has speakers from walks of life different than marketing, advertising and media.
This year attendees at the Goafest will get a chance to hear Prasanna Trust founder and chairman Swami Sukhabodhananda talk about “Uncertainty is also part of life’ and film maker Abhishek Kapoor (high on the recent success of Kai Po Che) narrates his views on ‘Do What Your Heart Says’.
This is a year of firsts as the Abbys have introduced a new category named Branded Content. In the media category too, the committee has made a significant change by introducing sub categories in the digital segment. Explaining the move, Media Abby Jury chairman Ashish Bhasin said, “By having a broad category for digital, we ended up comparing apples to oranges. The digital medium has evolved rapidly to have a diverse range from website design to mobile campaigns to online activations. Introducing new sub-categories does justice to this variety of innovations that can happen on the medium.”
Indiantelevision.com caught up with some of the delegates and speakers headed for the Goafest to know what they expect from this year’s edition.
GCMMF (Amul) MD RS Sodhi who is one of the speakers at the Advertising Conclave on 3 April will be attending the festival for the first time. “I have heard so much about the Goafest and am really glad I’ll be attending this year. To be able to mix and mingle with the various stakeholders of the industry from India and abroad is what I am looking forward to. I’m honoured to have been invited to speak,” he says enthusiastically.
For Tata Sky MD and CEO Harit Nagpal, the annual ad fest is the perfect setting to meet the ad industry’s creative professionals and media planners and buyers and discuss matters in a relaxed atmosphere. He feels that more than a networking hub, the Goafest is a platform that allows the members of the industry to interact, debate and take discussions to the next level.
The delegates coming to Goafest look forward to not only the seminars and networking opportunities, but also the various activities lined by the festival partners. Last year saw Disney UTV’s youth entertainment channel bindass line up some activities like water zorbing and the Hindustan Times had a photo booth where you could have your photo printed on the front page of a newspaper! This year too, delegates can look forward to a Rain Dance and many on the spot activities/games.
Publicis Capital CEO Hemant Misra looks at Goafest as the time to take a break, meet old friends and see some stimulating work. He explains, “Goafest is a great opportunity for young talent. While we add value to our client‘s business we hardly spend time adding value to our own people, Goafest is an opportunity for them to open their minds, observe, discuss, argue…learn. Importantly unlearn the old and partake of the new.”
On a lighter note, Misra adds, “Hope there‘s no free drinks this time so the kids spend more time listening than getting drunk!” Publicis Capital will be sending upwards of 50 delegates to the Goafest this year.
Madison media’s Lara Balsara, who will be there at the Goafest with nearly 100 other Madisons, hopes there will be “some learning, lot of winning and lots of fun” this year. She agrees that the festival is a great opportunity to see some of the best work in the sub-continent at one shot. She has just one suggestion to make, that the venue be changed next year so that the ad industry can explore some new venues and beaches in Goa.
Carat Media Senior vice-president Himanka Das will be giving the festival a skip this year, but is confident that the work portrayed is getting better every year. Having been on the jury for the Media Abbys, he has seen some of the projects submitted by the agencies and he is mighty impressed.
Scarecrow Communications co-founder and director Manish Bhatt has a special bond with Goafest. He was part of the designing team at Goafest 2008 (he was at Contract Advertising back then). “The Goafest is fast becoming the Mecca of India’s advertising industry. It’s a great opportunity for everyone to meet and listen to the who’s who of the industry. The Abbys are the awards to look out for and this year, we are thrilled since of the 62 entries we sent, 33 have been shortlisted across categories,” says an excited Bhatt.
The Abby Awards have seen their fair run of controversy and this year was no different. The recent sacking of top creative executive Bobby Pawar by the JWT India management over the Ford Figo ads raised a lot of questions. While on the one hand the industry debated the evil of scam ads, many also questioned why the creative department is made the scapegoat in such cases all the time? The controversy though does not seem to have dampened the spirit of the Goafest goers as they are looking forward to the festival excitedly.
So it’s time for the ad industry to slap on the sunscreen, put on the shorts and head to Zuri White Sands in Varca Goa and have an educational, exciting and fun-filled time at Goafest 2013.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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