Brands
ALIMCO shifts gears as new identity and EV aids drive inclusive mobility
MUMBAI: A new logo, a new charge, and a whole new chapter ALIMCO rolled into its 53rd year with more power, more purpose, and a little extra spark. The Artificial Limbs Manufacturing Corporation of India (ALIMCO), the Miniratna PSU under the Ministry of Social Justice and Empowerment, marked its 53rd Foundation Day with a full-fledged brand reboot and the launch of two mobility innovations that signal a tech-driven future for assistive solutions in India.
At a ceremony graced by union minister for social justice & empowerment Virendra Kumar, minister of state B. L. Verma, additional secretary Manmeet Kaur Nanda, and ALIMCO CMD Praveen Kumar, the organisation unveiled its new identity, a modern purple logo designed by NID Ahmedabad alongside two headline-making devices, a 3-Wheeler EV Scooter and a Clip-On Motorised Wheelchair Device.
The EV scooter promises safe, rugged mobility tailored for Indian roads, while the clip-on device transforms a regular manual wheelchair into a motorised one within seconds, an affordable leap towards independence.
Dr Virendra Kumar, reflecting on ALIMCO’s 53-year journey, noted how the PSU has evolved from a manufacturing unit into a national institution synonymous with “innovation with empathy”. He highlighted that under the leadership of prime minister Narendra Modi, over 32 lakh Divyang beneficiaries have been supported through various government schemes with ALIMCO acting as a key delivery arm in ensuring these devices reach the grassroots.
For Shri B. L. Verma, the day was “a celebration of compassion and collective purpose”, emphasising that the new devices are not just engineering feats but “enablers of dignity, mobility and independence”.
But it was Smt Manmeet Kaur Nanda’s stirring address that became the emotional anchor of the event. Calling ALIMCO a “living institution”, she said its impact is defined not by machines but by lives transformed. She referred to the moving stories shown in a film at the event including that of Sarita Trivedi, a triple amputee and celebrated artist, and a BSF officer who defied medical odds to defeat the world’s No.1 para-badminton player. Sharing his powerful words, she reminded the audience, “Limbs are optional, but courage is compulsory.”
She outlined ALIMCO’s future roadmap partnerships with 80 plus start-ups, deep technology collaborations, AI-assisted devices, smart digital aids, and faster delivery mechanisms, all aimed at making assistive technology more advanced, more affordable, and more accessible.
CMD Shri Praveen Kumar added that the new purple identity symbolises dignity and engineering excellence, representing ALIMCO’s sharper focus on next-gen prosthetics, EV mobility solutions, and rapid response to emerging needs.
The celebrations concluded with a showcase of the PSU’s modernisation initiatives and a captivating performance by internationally acclaimed autistic artist Devansh, embodying the spirit of Sashakt Bharat.
In its 53rd year, ALIMCO isn’t just turning a page, it’s re-engineering the narrative of inclusive mobility in India, one innovation at a time.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
Brands
TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.
The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.
The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.
Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.
Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.
TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.
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