MUMBAI: Global omnichannel agency Assembly has appointed Alap Ghosh as its first-ever chief executive officer for India, effective 1 August. Based in Mumbai, Ghosh will report to matt adams, global chief operating officer, and lead the integration of Assembly’s media, tech, creative and commerce arms across India.
A digital veteran with over 25 years under his belt, Ghosh joins from Google India where he helmed data and technology partnerships, driving innovation for enterprise clients. His earlier stints include leadership roles at Jellyfish and founding a data consultancy, equipping him with deep experience across adtech, martech, programmatic platforms and commercial strategy.
“India is a critical growth market for Assembly and many of our global clients,” said Assembly global CEO Rick Acampora. “Alap brings the right mix of vision, scale and execution to help us build something truly distinct in the region.”
Ghosh will be tasked with unifying Assembly’s footprint across Mumbai and Bangalore into a single offering that delivers connected omnichannel experiences. His remit includes accelerating growth, building talent depth and pushing innovation across data, media and creative.
“India is moving at breakneck speed—creatively, digitally, and culturally,” said Ghosh. “By bringing our teams under one vision and one voice, we can build a next-gen agency model designed for where this market is headed.”
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