MUMBAI: Hindi cinema’s man of steel is now the man of cool. Ajay Devgn has been roped in as the brand ambassador for Summercool Home Appliances, one of India’s long-standing names in home and kitchen essentials, in a two-year association that promises to crank up the chill factor in the marketplace. The actor, known for his unflinching screen presence, will front campaigns for Summercool’s flagship cooler range, while also unveiling the brand’s upcoming refrigerator and air-conditioner lines. Devgn will first appear in Summercool’s Diwali campaign, followed by a flurry of commercials that will run across TV, print, digital, and outdoor media.
The brand is rolling out a large-scale activation drive with Ajay Devgn’s face branding on product packaging, plus a blitz of hoardings to strengthen visibility in both urban centres and rural towns. The association reflects Summercool’s ambition to hold onto its leadership in cooling solutions while expanding into adjacent product categories.
“We are thrilled to announce Ajay Devgn as the new face of our brand for the next two years,” said Summercool Home Appliances Ltd CMD Sanjeev Kumar Gupta. “Ajay’s strong personality, credibility, and pan-India appeal align perfectly with our brand’s values of trust, reliability and performance. This partnership will help deepen consumer trust, strengthen market recall and cement Summercool as a household name in cooling solutions.”
With a product basket poised to widen and a star endorser whose fan base cuts across regions, the brand is clearly aiming to power up both market share and consumer connect. For Devgn, it’s a role that fits like a glove blending his trademark reliability with Summercool’s promise of efficient, high-performance comfort for every Indian home.
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